Chapter 131 - 131 How Should I Deal With The Discount The Enemy Is Giving?
131 How Should I Deal With The Discount The Enemy Is Giving?
“Grandpa, you’re up,” Ai Tingya greeted.
Ai Zhaojiang saw her standing at the door with a steaming breakfast in her hand. He rubbed her eyes in disbelief, as if he did not believe that Ai Tingya could stand at the door.
Ai Tingya asked in surprise, “What’s wrong? Are your eyes not feeling well?”
Ai Zhaojiang said in a daze, “I… I thought you went next door… Uh… No, you’re up so early.”
Last night, Ai Zhaojiang put on soundproof earmuffs and forced himself to sleep in order not to hear Luo Feng abduct Ai Tingya.
He was still a little dejected when he woke up in the morning. He looked at the empty courtyard and felt bitter.
To his surprise, Ai Tingya had gone out to buy breakfast!
What a considerate little granddaughter. Ai Zhaojiang felt that he had revived on the spot!
“I didn’t know what you liked to eat, so I bought some of everything,” Ai Tingya said as she walked into the kitchen. “I didn’t dare to touch anything, so I cooked some millet porridge. Don’t mind.”
Ai Zhaojiang could not be happier. “I don’t mind, I don’t mind. It smells so good.”
Ai Tingya filled a plate with buns and filled it with porridge. She brought it to the stone table in the courtyard and arranged her chopsticks. “Come and eat it while it’s hot.”
Ai Zhaojiang was flattered and sat down excitedly. Then, she saw Ai Tingya sitting beside her and picking up her bowl to eat normally. This action stunned Ai Zhaojiang for a few seconds.
He thought that Ai Tingya would call Luo Feng over for dinner.
After all, the young couple were sticky and seemed to be inseparable for a moment.
There were actually only the two of them eating together! Ai Zhaojiang was even happier!
“What’s wrong? Is it not to your liking?” Ai Tingya asked worriedly, seeing that Ai Zhaojiang had not touched her chopsticks.
“No, no!” Ai Zhaojiang picked up the bowl and said happily, “It suits my taste very well. I feel that I can eat two big bowls!”
“That’s good.”
Ai Tingya felt that Ai Zhaojiang was too easy to coax, looking at how he was eating heartily. She was also very happy that other than Luo Feng, there was actually someone else who was so happy over a small matter.
This feeling was unbelievable and warm.
After breakfast.
Ai Tingya told Ai Zhaojiang that she was going to the milk tea shop to take a look.
Ai Zhaojiang felt that it was serious and asked her to go quickly with a smile. She couldn’t bear to worry about her work.
Unexpectedly, when he opened the door, he saw Luo Feng standing at the door.
“Why are you standing at the door?” Ai Zhaojiang’s tone instantly turned cold.
Luo Feng said seriously, “Elder Ai, I’m here to pick Tingya up. The milk tea shop has something on and wants us to go over.”
Ai Zhaojiang was overjoyed in the morning. Only then did he remember that the milk tea shop was also Luo Feng’s milk tea shop! Ai Tingya looked like she had gone to do serious business, but she was actually still stuck with Luo Feng.
Moreover, he could not have any objections.
“Alright!” Ai Zhaojiang gritted his teeth and said, “Go, be careful on the way!”
…
When Luo Feng and Ai Tingya arrived at the milk tea shop, they saw Xiao Fei jumping up and down like a rabbit.
As soon as she saw Luo Feng, she immediately ran over and grabbed him. “Not good, the milk tea shop over there is holding an event. There’s a 30% discount!”
After lowering the price, there was a discount. This was bad news for Luo Feng and the others.
Ai Tingya immediately frowned.
The main source of customers in the shopping mall where the milk tea shop was came from a few nearby schools. Discounts were very attractive to students without much money.
In addition, the quality of the milk tea opposite was not bad. If they were not professional milk tea connoisseurs, they would not be able to tell the difference between the two flavors. Naturally, they would choose the one with a lower price.
Originally, the milk tea at home was even cheaper. After discounting, a cup of milk tea that cost more than 10 yuan only cost a few yuan.
It was definitely a loss, but he had indeed snatched away the customers in the shop.
Ai Tingya thought about the extent of her influence and turned to Luo Feng. “Why don’t we give a discount too? Otherwise, we’ll lose our competitiveness.”
When Xiao Fei heard this, she felt a little sad.
A discount meant that there would be fewer profits, and the dividends she could obtain would also be fewer. However, if there was no discount, there would be no profit without business in the shop. She thought for a moment and nodded in agreement.
Luo Feng did not answer directly. Instead, he asked Ai Tingya, “Are you sure, Lady Boss?”
Ai Tingya was stunned by the question. Then, she shook her head and rejected her suggestion. “No, the other party is using a discount. It’s very easy to fall into a cycle if we follow.”
Previously, he had unintentionally hollowed out the employees of the opposite milk tea shop. Yan Kaize must have a stomach full of work.
This time, they had to retaliate even if they made a loss. If Luo Feng and the others gave another discount, Yan Kaize would give them a 50% discount if he was forced into a corner. They had a lot of funds on their side, so it was fine if they made a loss. Ai Tingya knew that she could not afford to waste them.
Luo Feng’s eyes lit up and he nodded in admiration.
Ai Tingya’s momentary impatience did not make her make an impulsive decision. She could still see the current situation clearly.
“That’s right. If the price is lowered, it will be very difficult to increase it again.” Luo Feng concluded.
He knew Yan Kaize’s plan. He wanted to use the discount to rope in customers and quickly clear out a wave of competitors. When the cleanup was almost complete and there were not many customers left, they would raise the original price.
The future milk tea giants had all played similar tricks.
However, Luo Feng knew that a huge flaw of the price war was that he had to achieve an industry monopoly. If he did not achieve the desired effect, the increase in price would become a crisis of customer loss.
Take Yan Kaize for example. His main target was Good Me Milk Tea Shop. He wanted to use the discount to attract customers and squeeze Luo Feng out. If Luo Feng persevered, he would either choose to continue the discount and continue to lose money, or increase the original price and lose customers.
He felt that Yan Kaize’s eyes had turned red and he had begun to attack without caring about the consequences.
Luo Feng did not care about profits, but Yan Kaize’s actions would affect other aspects.
He had memories of the future after all. It was not as if he had never seen people play tricks until they killed themselves.
For example, a certain coffee that was being sold at a crazy discount adjusted the high-end slot of the entire coffee to be approachable. It was beneficial to the consumer, but he saw that there were other competitors.
The other competitors insisted on not lowering the price. If the price of a certain coffee increased again, there would be a huge loss of customers and they would finally declare bankruptcy because of a loss.
This risk is not yet widespread.
Luo Feng did not know if Yan Kaize knew.
If the other party knew this and still insisted on doing so, it was obvious that they wanted to use their strong strength to squeeze him to death. If they did not know, Yan Kaize would definitely suffer.
In terms of strength…
Thinking of this, Luo Feng could not help but reveal a confident smile.
He was definitely not afraid of fighting with his strength. As long as he had Ai Tingya, he could obtain a lot of profits. He was not afraid of being exhausted to death by Yan Kaize. However, Luo Feng did not want to follow in Yan Kaize’s footsteps.
In a competitive relationship, only by holding the initiative could he have a chance of winning. He had to take a more active countermeasure!