Chapter 164 - 164 Changing Teeth
164 Changing Teeth
Once she had this thought, Qu Zhi couldn’t sit still.
Only when she arrived at the TV station did she realize how big of a project advertising was. From the selection of roles and scripts to the shooting of the scenes and then to the post-production, it was just like shooting a movie. Moreover, since the maximum shooting time was thirty-five seconds, every detail had to be grasped to the extreme.
And each of these steps was a huge project that would take a lot of time.
Dong Feng’s eyes lit up. “I can do that. I like to watch movies.” He was smart and also in photography, so he was most likely going to do something similar to advertising. He was especially interested in it.
“The soundtrack has to be suitable, the accent of the emcee has to be accurate, and the change of scenery has to be natural… “The salesperson explained a lot to Qu Zhi. Their company’s advertising was professional. Not just anyone could get into it.
Qu Zhi decided to test the water with the scarf first. She would shoot for twenty seconds, and if it were a success, she would make another one for the gift box.
“Our team has interned in Europe and America. Their advertising system is more developed. We also work with investors from Europe and the United States, and we’re definitely the top in the country.” The salesman talked non-stop, his face full of confidence.
Qu Zhi nodded. She was no longer interested in what the salesperson was saying.
There were two buildings in the TV station. From this position, she could see the work building opposite. The opposite work building was where the salesperson answered the phone. There were about ten rows on each floor, and there were almost two hundred people.
This scale was too big.
The price of the advertisement was calculated by the second. When Party B made an estimate, Dong Feng took a deep breath and couldn’t help but sigh, “This is what it means by money is as precious as gold.” It was indeed very expensive.
Qu Zhi felt a bit of pressure. It was her first time advertising, and the effect of the advertisement was still unknown. If she failed, time and money would become a sunk cost. It was a bit painful to use such a sum of money to take risks.
However, Qu Zhi quickly thought it through. This uncertainty wasn’t a bad thing. She had signed a contract with the TV station, and they would give her a proposal in two days.
Midsummer had already passed, and it would soon be the season to wear scarves.
If this advertisement were successful, then the sales of the scarf would at least be a little higher.
Qu Zhi did some calculations and made a conservative estimate. She should be able to earn back the money from the advertisement. Even if she failed, it wasn’t a big deal. She could treat it as an attempt.
She had to try something he had never tried before. Who knew? Maybe she would open up a new world.
“Are you really going to do this, Manager?” Dong Feng was still in shock when he got into the car.
Advertisements and the like were still too far away from him. He didn’t know how to watch advertisements, so he was sure that no one would. And aren’t the manager decide too quickly? It is such a large sum of money!
“I’m sure.” Qu Zhi smiled and wondered why she was still living in her own world despite being an adult. “Send me home.”
Today, Qu Zhi had returned very early. She felt that it was necessary to watch TV advertisements to see how other people did their advertisements. Usually, she was busy with work and did not watch television much.
Chuchu was lying on the sofa and watching TV. She rested her legs on the armrest of the sofa and held an Apple in her hand. The TV played ‘Fight Back to School’, and Chuchu almost rolled off the sofa.
“Go watch at Mommy’s room.” There was a coffee table in the living room, and the screen was large, so it was easy for Qu Zhi to take notes.
Chuchu immediately got up from the sofa, grabbed her Apple, and ran into Qu Zhi’s bedroom. She didn’t want to miss a single second! She loved this movie so much that she would never get tired of it no matter how many times she watched it.
Qu Zhi changed the TV station.
It was also the first time she had watched an advertisement so seriously. It turned out that there were advertisements that weren’t so rigid. Some of them had a plot, and after watching them, it was like watching a movie, leaving a deep impression. There were also some rhythmical ones. After watching them, their soundtracks reverberated in her mind for a long time.
Although there were all kinds of designs, their goal was the same, and that was to get an impression!
As long as one had an impression of the brand, they would feel as if they had seen an old friend at first sight. Compared to an unfamiliar brand, they would still prefer a familiar one.
The purpose of the advertisement would be achieved.
There weren’t that many advertisements in this era, but most of them were put into it. Although the shooting technique was simple, it was still very interesting.
Qu Zhi kept reading and taking notes. After an entire afternoon, her notes almost filled half of the book.
At this time, Chuchu was holding something in her small hand as she walked out of the room pitifully.
Her tears continued to fall as she buried herself in Qu Zhi’s arms. “Mom, I won’t eat candy anymore.”
She opened her palm and revealed a baby tooth.