Chapter 588 - Chapter 588: Fake Products
Chapter 588: Fake Products
Translator: EndlessFantasy Translation Editor: EndlessFantasy Translation
“Xintao has an exclusive express delivery, so we can’t defeat them even if we fight a price war. The effect of replicating Xintao’s activities isn’t very good either. Our event is clearly much more intense than Xintao’s back then, so why can’t we attract users to spend like they did with Xintao?” Le An was puzzled.
Xu Lin said, “It has not been too long since Xintao’s event. The customers have already spent money impulsively once. Now, it’s not surprising that they can’t spend anymore. That’s why the effectiveness of this event was greatly reduced.”
Le An rolled his eyes at Xu Lin. “Then why didn’t you say so earlier?”
Xu Lin,”…”
“You wouldn’t listen even if 1 told you. In the end, you’re even blaming me.
While the two of them were talking, an employee came to report, “President Le, Vice President Xu, something happened to Blue Fox. The users are not satisfied with the early end of the event. What should we do?”
Upon hearing the report, Xu Lin immediately opened the webpage and found something related to Blue Fox.
The announcement that the event had ended early was made yesterday. Although there were some bad reviews at that time, they spent money to buy some fake reviews. The criticisms were drowned out after a little refresh.
The profits were too low. They could not keep doing business that was bringing a loss. The money they invested had not even been returned yet.
The sales volume was the highest on the first day. The remaining days were slightly higher than usual, but it was far from enough. Logically speaking, ending this event early should not cause too much of a stir. However, when he looked at the Blue Fox comment section, it looked like everyone was complaining.
[Just admit that Blue Fox is an untrustworthy company. They have backstabbed the users before. It’s not strange that they betrayed us again this time. How can people still believe they have any integrity?]
[This event looks very good, but there seem to be some fake products. The cosmetics 1 bought can’t be found on the official website of the real product. What should I do? Blue Fox is such a big shopping platform. Don’t tell me they don’t even review the authenticity.]
The other criticisms were fine, but when he saw the comments about fake products, Le An could not hold it in anymore.
He pointed at the comments and asked Xu Lin, “What’s going on?”
“President Le, those small shops were all collaborations when Si Fan was around. At that time, we hadn’t taken over the company yet. Ever since we took over, we’ve been so busy that we forgot to deal with these merchants,” Xu Lin said awkwardly.
In the end, it was discovered that the platform was selling fake goods. Although the platform would not be punished legally, its reputation would be tarnished, since many people would get the impression that there were fake goods on the platform.
This kind of small shop was owned by a single person. There was nothing much sold there except for some high-end imitations. They had long been aware of it, but as they were busy and there were too many shops, they did not have time to deal with that shop.
Moreover, a small shop like that did not even participate in the event. It was suddenly discovered and publicized. It was obvious that it was done by the opposition.
This was just great. All kinds of things were rushing together now. Blue Fox’s comment section was a mess. It was not enough to just criticize and give low-star reviews. They were even planning to report Blue Fox.
The platform was suddenly flooded with negative comments. Le An was so angry that he was fuming. He snarled, “These are definitely reviewers hired by Xintao!”
The employee who had just made the report said, “President Le, there are only a few fake reviewers. After they posted a few guiding posts, they deleted their posts. The rest were posted by the users themselves, so even if we want to track down the fake reviewers ourselves, we can’t find any now…”
Seeing the anger in Le An’s eyes, the employee added, “President Le, you must know that the Internet is developed enough that anyone can go online. Many netizens don’t have their own subjective thoughts and are easily swayed by public opinion. The key is that they only believe in negative news and not positive ones, so even if we send a legal letter now, it won’t do anything. Also, the shop that sells fake goods is still there. The evidence is conclusive, so the people won’t back down. I think we should deal with the problem of fake goods first.”
To online purchasing companies, reputation was very important. After all, Blue Fox was not the only one. Users had other options. If needed, they could go to Xintao. Moreover, Xintao never had such problems since it started. The people trusted it more.
Blue Fox’s reputation had already collapsed once before. If it collapsed again this time, it would probably be very difficult to recover.
“Vice President Xu, you’re in charge of this. I’ll leave it to you.” Le An could not think of a solution, so he pushed everything to Xu Lin.
Xu Lin,”…”
Le An was planning to throw all the blame on him. If the situation was salvaged in the end, it would be credited to Le An. If they failed and something bad happened to Blue Fox, Xu Lin would definitely be the scapegoat, just like Si Fan’s old assistant..