Chapter 1356: 1357: I Only Have Twenty Minutes
Chapter 1356: Chapter 1357: I Only Have Twenty Minutes
“You know that the first production our company made was an adaptation from a game IP, and it was through the success of that drama that we gradually evolved from a small company to our current scale.” She changed her tone, expressing regret, “If the novel you provided was an ancient fantasy, we might have further discussions. But what you gave us is a modern novel, moreover, it’s a school-based unrequited love story. The plot of the novel is impeccable and indeed very interesting. However, such themes are not popular in the market! The hottest in the current TV drama market are costume dramas, occupying 64% of TV drama market share. Next comes modern dramas, among which spy and period dramas account for about 20%. School dramas nearly only make up about 1 to 2%.”
“Such a low market share means that its rate of return might be just as low! Another drawback is associated with the novel IP itself—readers!”
“Miss Rong showed us the reader engagement data for this book, including reading volume and discussion count. Undeniably, these statistics are impressive. If these readers could be monetized, we could save millions in promotional expenses. But water that bears the boat is the same that swallows it up! No matter what actors we choose for this drama, it’s hard to satisfy the readers. Popular stars who are willing to take on such themes are few, and securing them would require a high additional fee. Calculating this way, the previously saved promotional expenses become less significant.”
“Investing in a production requires a great deal of manpower and resources, and I don’t want to waste time and energy, let alone money, on a project that I know won’t succeed.”
She clasped her hands together on the table, her makeup meticulously perfect, facing Rong Yan calmly and competently, “Do you understand what I mean, Miss Rong?”
Rong Yan had anticipated a rejection, but she did not expect the refusal to be so firm and completely unsupportive of the IP she submitted.
She pursed her lips, quietly waiting for Wang Ying to finish. After Wang Ying had finished, she then replied, “I understand. But could Mr. Wang spare half an hour to hear my ideas?”
Half an hour…
Wang Ying frowned slightly, glanced at her watch, and said, “I have only twenty minutes. If that’s okay, please make it within twenty minutes.”
Rong Yan, “Currently, costume dramas occupy a major portion of the TV drama market share, and this phenomenon has been long-standing. Many people turn on the TV and see either palace drama or martial arts films, and viewers will eventually experience aesthetic fatigue. As for modern dramas, aside from spy thrillers, most are about mother-in-law and daughter-in-law relationships, workplace conflicts, mostly focusing on careers with love as a secondary element. Additionally, with complex character settings, it’s not relaxing for audiences. Many viewers watch TV to unwind after meals, and the same goes for following dramas. ‘Little Luck’ is fundamentally a relaxing and healing school-based story, eventually leading the protagonists into university and onto the professional world. However, it primarily features sweet romantic moments. It also focuses on current societal hot topics, such as the concerns of college entrance examination rates, early romance, school bullying, studying abroad, etc. It looks easy-going yet can resonate with a wide range of ages.”
“It inherently has ten million readers, once filming starts, the discussion will undoubtedly be high.”
Wang Ying disagreed with her view, bluntly stated, “The domestic market hasn’t fully developed IP adaptations from novels yet, there exist risks in what you mentioned!”