Chapter 1806 - 1806 A Stunning Advertising Fee for 450 Million Yuan!
Chapter 1806 - 1806 A Stunning Advertising Fee for 450 Million Yuan!
Chapter 1806 A Stunning Advertising Fee for 450 Million Yuan!
“Damn it! How did someone beat us to it?”
When a senior leader of a famous TV station heard that Zhongzhou TV Station had signed a contract with Fang Qiu for a new show, he immediately cursed angrily as if he had missed a big fortune.
“Sir, this is not what we want to see, either. We’ve been trying hard to win Fang Qiu’s favor, but Zhongzhou TV Station is moving too fast. Moreover, they assigned Liu Qingshi and the senior leader of their TV station, Qiao Hua, to negotiate with Fang Qiu in person.”
The staff had no choice but to report honestly.
“Are you blaming me for not going to talk to Fang Qiu in person?”
The leader asked angrily.
“No, no. I didn’t mean that.”
The staff shook his head repeatedly and hurriedly explained, “Do you know the buyout price Qiao Hua offered Fang Qiu?”
“How much is it?”
The leader raised his eyebrows and asked.
“Ten million Yuan!”
The staff immediately reported.
“Huh?”
Surprisingly, when the leader of the TV station heard this number, he was suddenly stunned for a moment and then frowned slightly. The anger that had just filled his face seemed to have been extinguished. He asked, “How much?”
“Ten million yuan!”
The staff answered again.
“Is it that high?”
The leader was a little surprised. Of course, he wanted to get exclusive authorization from Fang Qiu, and he also knew how influential Fang Qiu was. However, this price exceeded the estimation of most TV practitioners.
“That’s why it was preempted by Zhongzhou TV Station.”
The staff said with a wry smile, “The price of ten million is too high. Moreover, this show planned by Fang Qiu is completely a type of science and education forum program. The audience is not wide, in addition to that Chinese Medicine is a theme of utter uninterested to the audience. After discussion, we thought that this show is not worth investing so much money.”
“Qiao Hua must have gone crazy. He offered such a high price to get Fang Qiu’s TV show.”
The leader snorted coldly and said, “Now that he paid such a high price to snatch this show. I’d like to see what Qiao Hua can play with Fang Qiu.”
Meanwhile…
The same thing was going on in other TV stations all over Huaxia.
Actually…
If it really was worked out, Fang Qiu alone would be worth 10 million yuan. However, the show that Fang Qiu wanted to do himself lowered his worth to a very low extent.
In the beginning, the major TV stations were all determined to get Fang Qiu’s show no matter how much Fang Qiu named the price.
However, when they heard the nature of the show from Fang Qiu’s mouth…
They all hesitated.
The major TV stations were so crazy about competing for Fang Qiu’s show because they believed that Fang Qiu’s show could bring them magnificent profits. However, judging from the nature of the show disclosed by Fang Qiu, the benefits were obviously not great.
Before this, there were similar things that happened. Some big stars, who were more popular than Fang Qiu, did their TV shows themselves. Those shows that had good nature could easily go viral, but those shows that didn’t have good nature had just sunk without traces.
Therefore…
Even if the protagonist was Fang Qiu this time, the major TV stations did not dare to bet on their luck.
Judging from this point, the reason why Qiao Hua offered this price to Fang Qiu was probably to make the major TV stations shut up.
“Ten million yuan?”
“Can Zhongzhou TV Station get back its cost?”
“Undoubtedly, Fang Qiu is very influential. However, Fang Qiu had offended all the pharmaceutical companies before. This time, even if Zhongzhou TV Station exclusively buyout the copyright of Fang Qiu’s show, they may not be able to get the cost back.”
“Those traditional Chinese medicine merchants were defeated by Fang Qiu before, and several of them almost went bankrupt. Will they be willing to advertise this time when Fang Qiu does the show?”
“I’m afraid that there will be an unknown place to advertise this show!”
The senior executives of the major TV stations were not very optimistic about Fang Qiu’s show. In their opinion, even though Fang Qiu was popular, he had a great contradiction with the sponsors, so it would be too difficult to rely on the sponsors to make profits.
After learning that Fang Qiu’s show was so expensive, the anger in the hearts of the senior executives of the major TV stations faded away.
They really were reluctant to pay 10 million yuan for this show.
…
At Zhongzhou TV Station.
After finalizing the show contract with Fang Qiu, Zhongzhou TV Station immediately began to prepare. They posted the news about the merchant fair on both Weibo and their official website at the same time.
“The merchant fair for Fang Qiu’s brand new show will be held at Shenghua Grand Hotel in Zhongzhou at 2:00 p.m. tomorrow. Welcome all sponsors to come.”
With the release of information about the merchant fair…
In Zhongzhou TV Station, the manager of the sales department took the important task and gave a wry smile with a worried face.
“What’s wrong? Aren’t you confident yet since you have Fang Qiu, such a big gold-lettered signboard?”
Seeing the worried face of the manager of the sales department, Liu Qingshi immediately asked with a smile.
“Brother Liu, you may not know.”
The manager of the sales department sighed bitterly and said, “This time, Brother Hua has gone a little far. Fang Qiu is very popular, but the nature of this show has determined its audience and advertisements. The only section that can get back the cost is the advertisements. However, Fang Qiu has already messed with all the Chinese Medicine companies, the only sponsors that might participate in the investment of the advertisements. I’m afraid it will be difficult for us to find these companies to invest in now.”
“Well, I didn’t think of that.”
Liu Qingshi was stunned.
He thought about it carefully.
It seemed that Fang Qiu really had screwed up a lot of Chinese Medicine companies before. This time, would all the Chinese Medicine companies unite to boycott Fang Qiu’s new show?
Thinking of this, Liu Qingshi also thought that the price of 10 million yuan seemed to be a little high.
“I guess that not many companies will come to the merchant fair this time. Even if some come, they won’t offer a high price. As for us, in addition to the 10 million yuan copyright fee given to Fang Qiu, we have a large number of production costs, manpower, material resources, and props, as well as the broadcasting cost during the prime time slot. You know, even a 15-second commercial in that time can go for 150 thousand yuan.”
The sales manager shook his head and said, “In this way, we can barely get back the cost unless we can gain investments of 100 million yuan in this merchant fair. However, there are only six episodes of this show, plus the existing problems. I’m afraid there’s no chance to obtain enough investments.”
“Try your best.”
Liu Qingshi patted the shoulder of the sales manager and said, “I believe in the potential of Fang Qiu’s show.”
The next day…
The merchant fair was officially held.
After a night of pondering and discussion, the final name of the show was confirmed, which was called “Xiao Fang’s Lecture Room”.
At two o’clock in the afternoon.
Under the coordination of the sales department of Zhongzhou TV Station, the merchant fair of “Xiao Fang’s Lecture Room” started officially.
Almost all the TV stations in Huaxia were focusing on the merchant fair. Whether Zhongzhou TV Station could make a profit or not depended on the result of this merchant fair.
At the scene of the merchant fair…
The Zhongzhou TV Station even invited all their famous hosts to work all out to make the merchant fair as attractive as possible.
It was an hour before the merchant fair started, and the whole venue was empty. Everyone in the sales department was particularly depressed, but they could do nothing.
They all thought that this merchant fair was going to fail.
Surprisingly…
It was half an hour before the merchant fair started, and a large number of people came successively to the empty venue.
These people were all from the various major Chinese Medicine companies.
The arrival of these people gave the staff of the sales department some confidence.
When they took a close look…
They recognized that these people were all from Chinese Medicine companies. They wondered if these people came to watch a drama.
In the end, without anyone in the sales department looking forward to it, the merchant fair began.
As it turned out…
As soon as the merchant fair, which was supposed to fail, officially started, all the major Chinese Medicine merchants began to make prices to bid.
The price of the title sponsorship of the show straightly soared to 200 million yuan.
Such a soaring made the host and everyone in the sales department present dumbfounded.
When they heard the bidding prices among these Chinese Medicine companies, each of them began to doubt that they heard it wrong.
They wondered, “Are these people going crazy?
“Hasn’t Fang Qiu offended them all?
“Why are they still so crazy in bidding?”
However…
While they were in shock and doubt, these Chinese Medicine merchants kept raising the prices like crazy.
In the end, all the advertisements, including the title sponsorship, summed up to 450 million yuan!
Seeing this result…
The sales manager of the Zhongzhou TV Station was so shocked by this number that he couldn’t realize it for a long time.
On the other side…
The other major TV stations sent their people to visit the merchant fair, wanting to see how the Zhongzhou TV Station would lose their capital.
However, when they received the final result of the merchant fair…
All the executives of the TV stations were slack-jawed.
“What the hell! Did I hear it wrong? 450 million yuan? Come on, no kidding!”
“How could that be? Are those merchants crazy? Why did they offer such high prices?”
“Two hundred million yuan for a title? Crazy! Not only the Zhongzhou TV Station but also these Chinese Medicine merchants are crazy. Damn it!”
“A 10-million-yuan show sold 450 million yuan for advertisements alone. It’s fucking incredible!”
As soon as they received the news, the senior executives of the various major TV stations all regretted it deeply, and almost lost their minds.
They didn’t expect that Fang Qiu’s new show with just six episodes could make such a high price. It was incredible.
The Zhongzhou TV Station earned 450 million yuan with 10 million yuan.
Compared with the leaders of the major TV stations…
The leader of Zhongzhou TV Station was also shocked by the number when he received the news from the sales department. He couldn’t recover from the shock for quite a while.
“Four hundred and fifty million yuan! This is a huge amount, isn’t it?”
“Send a notification to all the departments.
“Fang Qiu’s show must be recorded to the highest specifications, and everything has to be top-notch. If Fang Qiu needs it, we can increase the buyout price of the copyright!”
The notice was issued.
As a senior leader of the TV station, Qiao Hua immediately called Fang Qiu.
“Hello?”
Fang Qiu picked up the phone.
“Fang Qiu, our merchant fair has been completed. Next, the show can soon enter the production cycle. The other leaders of our TV station also agreed to increase the copyright buyout price of your show to 30 million yuan. If you don’t think it fits, we can further talk about it.”