Chapter 920 - Bunny Tail Live-Streaming To Buy ICL’s Exclusive Broadcasting Rights?
Chapter 920: Bunny Tail Live-Streaming To Buy ICL’s Exclusive Broadcasting Rights?
Pei Qian might not have watched IOI’s competitions and was not very interested in IOI but he could not let go of the opportunity to spend money!
From the looks of it, ICL’s broadcast rights had not been finalized.
Why didn’t they come to an agreement?
It must be because it was expensive.
Finger Games and Long Yu Corporation obviously could not accept that ICL’s broadcast rights were being offered for too low a price. On one hand, it was a matter of face. On the other hand, it was because they had very high expectations for the future of the ICL league.
However, the live-stream platforms were not stupid either. They felt that the popularity of the ICL league up until now was all fake. It was burned out. Spending a lot of money to buy the broadcasting rights would probably incur losses. They definitely had to lower the price.
Of course, the video of “Coming Out Of The Cocoon Without Becoming A Butterfly” had also greatly increased the bargaining chips for these live-stream platforms.
However, the problems that troubled other live-stream platforms did not exist for Pei Qian.
The popularity of ICL was fake? Spending a lot of money to buy the broadcasting rights would definitely incur losses?
That was exactly what he wanted!
Pei Qian needed projects that had fake popularity and would definitely incur losses!
What’s more, IOI was GOG’s direct competitor. Spending a lot of money to buy ICL’s broadcasting rights was equivalent to sponsoring the enemy. It was in line with Pei Qian’s expectations of supporting IOI and suppressing GOG.
Bunny Tail’s live-stream was located on knowledge-based live-streaming platforms. At the moment, the content was mainly live-streamed by young scholars and lecturers. It was not compatible with ICL’s live-stream.
All in all, buying the broadcasting rights of ICL could burn money, finance the enemy, and cause a certain negative effect on Bunny Tail live-stream. It was perfect!
In fact, if they were more daring, they could buy the exclusive broadcast rights without buying the broadcast rights.
An exclusive live-stream!
That way, he would definitely spend more money.
The more Pei Qian thought about it, the more he felt that it was appropriate. He immediately decided to go to Bunny Tail live-stream and meet Old Ma and Chen Yufeng to settle this matter.
…
Half an hour later, Pei Qian arrived at Bunny Tail Live-stream’s office.
After this period of development, the number of employees in Bunny Tail Live-Stream had increased significantly. Everyone was working anxiously.
After all, Bunny Tail Live-Stream had just been released not long ago. It was still in its development phase. There were a lot of new functions that needed to be developed and a lot of daily affairs to be dealt with.
Many people were staring at the screen, busy with their own work. They did not even notice Boss Pei walking past them quietly.
Pei Qian felt very worried seeing the working atmosphere of Bunny Tail Live-Stream, but he could do nothing about it.
Even though Bunny Tail Live-Stream was still burning money and not making any money up until now, Pei Qian still felt that there were hidden dangers when he saw how motivated these employees were.
However, he did not have a good solution. This was the chronic disease of the entire Tengda Corporation. It could not be cured overnight.
He could only hope that Old Ma, as the leader, would be of some use!
Pei Qian found Ma Yang and Chen Yufeng and called them into the conference room.
“Brother Qian, do you have any instructions?” Ma Yang was as energetic as usual.
Pei Qian nodded. “Yes, I plan to buy the exclusive broadcasting rights for the ICL league for Bunny Tail live-stream. I came here to let you know.”
Ma Yang looked confused. “What is ICL?”
Chen Yufeng was shocked. “Boss Pei, you can’t do that!”
“I’ve been paying attention to the ICL broadcasting rights recently. Currently, Wolf Fang Live-Stream, ZZ Live-Stream, and several other large live-stream platforms discussed with Zhao Xuming. It’s said that Zhao Xuming’s offer is 11 million yuan. The base price he’s offering is 9 million yuan.”
“This price is obviously too high. All the major live-stream platforms don’t approve of it. They want to obtain ICL’s broadcast rights for about seven million yuan. Therefore, both sides are in a deadlock.”
“If we want to buy exclusive broadcasting rights, it would be even more expensive! Zhao Xuming can sell the broadcasting rights to at least three or four live-stream platforms. The expected price would be about thirty to forty million yuan. If we want to broadcast it alone, we have to buy it at a higher price!”
“What’s more, we are competitors with Finger Games. How could Zhao Xuming sell the broadcasting rights to us…”
The more Chen Yufeng analyzed, the more he felt that this was ridiculous.
Boss Pei had GPL’s broadcasting rights on his own and could give them to anyone. However, he did not intend to let Bunny Tail live-stream GPL at all.
Why would he spend so much money to buy a competitor’s league when there were free and better ones?
What was going on?
He could not understand at all.
Pei Qian had expected Chen Yufeng’s reaction. He could not help but smile. “It’s alright. I’ll give Eric a call. I’ll definitely be able to buy it.”
He did not think that he had any relationship with Eric. He was more confident about his money.
Eric was not selling? That was easy. He just had to pay more.
There were no eternal friends or enemies in the business world. There were only eternal interests.
Tengda Corporation was a competitor of Finger Games and had a deep-seated hatred… He had to increase the money!
Pei Qian believed that Eric would definitely be moved as long as the price he offered and the related publicity were sincere enough.
Chen Yufeng was speechless seeing Boss Pei’s confident expression.
Boss Pei must have planned something since he was so sure.
What else was there to say? He could just watch Boss Pei work on his operation.
What’s more, Chen Yufeng felt that Finger Games and Long Yu Corporation would definitely not sell the exclusive broadcasting rights of ICL to Tengda. Boss Pei’s call would most likely be rejected.
Pei Qian did not dawdle. He had Eric’s contact number on his cell phone, so he made a video call.
Eric picked up after a long time.
Obviously, Eric did not expect Boss Pei to take the initiative to contact him. At that moment, he did not know how to react. He hesitated for a while before picking up.
Eric’s image appeared on the phone screen. It looked like he was in his own office.
Eric’s expression was very interesting. Obviously, he was thinking of a suitable opening speech, but he felt that no matter how he greeted him, something was wrong.
Pei Qian cut straight to the chase. “Boss Eric, long time no see. I’m here to talk to you about the ICL broadcasting rights.”
Eric looked shocked.
You still have the cheek to talk to me about the ICL broadcast rights?
Not only did you cause me to spend twenty to thirty million yuan more because of the promotional video that you posted,the price of broadcasting rights that you discussed with other live-stream platforms had also greatly decreased. We have not reached a consensus until now!
Eric felt like he had been beaten up and then the other party had come to the hospital to greet him hypocritically.
He was both angry and confused, not knowing how to react.
Pei Qian continued, “I heard that you have not reached an agreement with the various live-stream platforms? It should be very troubling, right? To be honest, Bunny Tail Live-Stream wants to buy the exclusive broadcast rights of ICL. Boss Eric, name a price.”
Eric was confused.
Boss Pei wanted to buy ICL’s broadcast rights? Oh no, exclusive broadcast rights?
The difference in price was several times greater!
What’s more, what was Boss Pei up to? He looked so confident. Why did he think that he would sell it to him?
Eric had no idea what Boss Pei was thinking.
However, since Boss Pei was asking, he could just give him a higher price to scare him off.
Eric considered this seriously.
Eric knew very well that it was impossible to sell the exclusive broadcasting rights at 11 million yuan after a few days of wrangling. 9 million yuan was an ideal price, but it was also very difficult. It would be good if it could be sold at around 8 million yuan in the end.
Based on the current situation, there were only three or four platforms that were really interested in ICL broadcasting rights. The final price would be about 24 million yuan or 32 million yuan.
The other platforms might look interested on the surface, but they were not determined at all. They might give up if the price was slightly higher. They could not be counted on.
In that case, the exclusive broadcasting rights would be priced at 35 million yuan or so. Boss Pei would probably not agree to that.
Eric replied, “Boss Pei wants to buy exclusive broadcasting rights? That’s easy, 35 million yuan. If Boss Pei accepts this price…”
Pei Qian immediately decided. “35 million yuan? No problem.”
In fact, Pei Qian had expected forty million yuan. He had not expected Eric to offer a lower price than he had expected. At that moment, he felt like he had made a killing.
Eric choked on the second half of his sentence. He looked at his cell phone screen and fell silent.
Boss Pei agreed so readily???
Eric and Zhao Xuming had been arguing with various live-stream platforms over the past few days. 35 million yuan was definitely not a low price.
Yet, Boss Pei agreed without even thinking?
Eric really could not think of a reason after eliminating the possibility that Boss Pei was deliberately making fun of him.
Could it be that… there was a conspiracy behind this?
Or could it be that the ICL league had some unique value that both the other live-stream platforms and I did not discover?
Boss Pei agreed so readily, making Eric unable to continue the conversation.
They could not possibly sign the contract just like that, right?
Eric definitely did not want to sell the exclusive broadcasting rights of the ICL to Boss Pei. He was very worried that Boss Pei would do something dirty to him again.
However, he was the one who made the offer. Boss Pei had already agreed to it. It did not seem appropriate to change his mind and say that he would not sell it.
Eric quickly added a few more terms. “35 million yuan is only the most basic. We still have many additional conditions. For example, we have to ensure the stability of the live-stream. We can’t have a situation where there is a shortage of traffic and a pause. We have to use all of the platform’s publicity resources to publicize the ICL. We can’t set too high a penalty for unilateral termination.”
Eric was not stupid. What if Boss Pei bought the exclusive broadcasting rights of the ICL league and deliberately made it lag on Bunny Tail Live-Stream? What if it seriously affected the viewing experience?
Boss Pei would definitely make a profit if he were to change the ICL league’s limit with Bunny Tail live-stream.
Thus, Eric raised some more harsh conditions, especially the last one. They had to agree on the amount of breach of contract. That way, even if there were problems in the future and they forcefully broke the contract, the losses would be within acceptable limits.
Pei Qian nodded again. “No problem. We’ll accept all of these conditions.”
Eric was obviously overthinking.
Wouldn’t GOG dominate the entire ICL league if Pei Qian were to play tricks and ruin the ICL league? Wouldn’t Tengda make even more profit?
Of course, he had to broadcast the ICL properly and help the local server, IOI, up so that Eric could see hope. Only then could he continue to compete with him on burning money!
Thus, Pei Qian accepted all of these conditions.
Eric froze.
Eric remained motionless on the screen of his cell phone. He did not even blink.
Pei Qian thought that his cell phone was stuck. He asked, “Boss Eric? Can you hear me?”
After a long time, Eric finally reacted. “I can hear you.”
He never thought that Boss Pei would agree to the price he asked for without any hesitation. Boss Pei would also accept all of his conditions!
Eric would have happily signed the contract with him if the other party was not Tengda but another company.
However, Eric needed a reason to convince himself about Tengda and Boss Pei.
Eric considered for a long time and said, “Boss Pei, can you tell me why you want to buy the exclusive broadcasting rights of ICL? If you can give a convincing reason and the contract is detailed enough, I can consider it.”
Pei Qian immediately replied with an excuse that he had already thought of. “Of course, it’s because I want to promote Bunny Tail Live-Stream.”
“Live-streaming is obviously one of the trends in the future. Currently, Bunny Tail Live-stream does not have much advantage over other live-stream platforms. Buying the exclusive broadcast rights of ICL is the first step for Bunny Tail Live-stream to challenge those veteran live-stream platforms.”
These words were pure nonsense, but they sounded extremely reasonable to Eric.
Eric asked, “In that case, why didn’t you broadcast GPL on Bunny Tail live-stream?”
“Er…” Pei Qian paused.
What Eric meant was, why don’t you put the good stuff already in your hands into Bunny Tail Live-Stream since you wanted to make Bunny Tail Live-Stream popular? Why did you buy it from me?
The motive was very suspicious!
However, Pei Qian quickly reacted. “Bunny Tail live-stream has just been released. Its structure is not very stable yet. GPL’s live-stream has been arranged. It will be released soon.”
In order to eliminate Eric’s doubts and successfully buy the exclusive broadcasting rights of the ICL league, he could only broadcast the GPL on Bunny Tail Live-Stream.
Eric nodded slightly, the doubt in his eyes finally gone.
There shouldn’t be much of a problem if Boss Pei had placed the GPL league in Bunny Tail live-stream.
If the bandwidth of the Bunny Tail live-stream was not wide enough, GPL’s live-stream would also be affected if it was lagging.
What’s more, both parties could make a series of detailed agreements when signing the contract. Eric could immediately terminate the cooperation if anything went wrong.
If the wrong party was on Boss Pei’s side, Eric could refund the contract according to the part of the contract and terminate the contract naturally. If the wrong party was on his side, the penalty would be lower, and he could stop the losses in time.
Eric considered it carefully again and realized that he was actually tempted.
He had to admit that Boss Pei’s conditions were much better than other live-stream platforms.
Eric and Zhao Xuming had been arguing and bargaining with these live-stream platforms for the past few days. They were already very frustrated.
He did not know how long he would have to argue with those live-stream platforms if he gave up on this opportunity to work with Boss Pei. What’s more, the final price would probably be worse than selling it to Boss Pei.
Boss Pei’s motive for buying the ICL exclusive broadcasting rights was a little far-fetched, but it made sense. That was because even if Boss Pei did not buy it, ICL would still find a platform to broadcast it. There would still be some popularity that should be there. If Boss Pei bought the exclusive broadcasting rights, it would instead generate popularity for Bunny Tail live-stream. It was a win-win situation.
The logic was very smooth, and so was the motive.
Eric nodded at that though. “How about this, Boss Pei? I’ll talk to Boss Zhao and the Legal Department and come up with a detailed contract. Then, we’ll discuss the details of our cooperation in detail. If Boss Pei really wants to cooperate, we don’t have to give up the chance for this win-win situation because of our position.”
Pei Qian smiled. “Alright, I’ll wait for your good news then.”
After hanging up, Pei Qian looked at Chen Yufeng. “It’s done. Let the legal department work on the contract.”
Chen Yufeng was stunned.
That was it?
Boss Pei managed to get his nemesis Eric to agree to sell us the exclusive broadcasting rights of ICL with just a few words?
The price might have seemed a little high and not worth it, but it was definitely worth it since Boss Pei felt it was worth it.
Chen Yufeng could not say anything else and immediately nodded. “Alright, Boss Pei. I’ll make the arrangements now!”