Chapter 867 - Good Publicity Effect As Expected?
Chapter 867: Good Publicity Effect As Expected?
“Have you memorized everything?” Pei Qian asked after explaining everything.
Ma Yang nodded. “Don’t worry, Brother Qian. I’ll remember everything!”
Pei Qian was very satisfied. He felt that Old Ma was indeed worthy, he did not raise any objections to these requests.
Pei Qian’s requests were obviously not conducive to competing with other live-stream platforms.
The host could come and go freely without any time restrictions. Objectively, he would definitely turn the Bunny Tail Live-Stream into a perfect springboard.
It was normal for live-streamers to jump ship in the live-streaming circle. On one hand, it was because live-streamers’ income was rising too quickly and their legal consciousness was weak. On the other hand, it was also because the major live-stream platforms were sparing no effort to poach people from one another.
Nowadays, most live-streaming platforms would use huge contracts to lock up the big broadcasters. There might be a sky-high penalty fee but the fixed salary was also sky-high.
Bunny Tail’s live-stream was a new live-stream platform. The official platform did not give a fixed salary. There were few viewers and not much money for gifts. Even if a small-time streamer became popular in Bunny Tail’s live-stream, he would be poached by the big platforms very quickly.
The audience’s appeal would be limited as long as there was a lack of influential live-streamers in Bunny Tail. It would be very difficult to become popular.
The data falsification by the live-stream platforms was already an open secret.
In fact, it was not just live-streaming. Data falsification was widespread in the internet industry. It had already formed a de facto currency banishment.
If there were two similar APPs, one had 1,000 real users and the other had 10,000 fake users. Investors would definitely choose the latter.
That was because they would think out of one or two thousand of the 10,000 fake users would be real, right? And who could prove that the 1,000 users of the former app were real?
Thus, when data falsification became an unspoken rule, companies without falsification would also be considered falsification. Real data became meaningless.
Many platforms were popular with hundreds of millions or even billions of searches. While everyone knew that it was fake by looking at this number, it would be much more livelier than live-streams with hundreds or thousands of people.
On the other hand, guilds, contract gifts, rankings, robot bullet screen comments, and so on were all methods to fake popularity. These live-stream platforms had to be complete.
On the other hand, Pei Qian was doing the exact opposite. He wanted to be the goody-two-shoes that had been kicked out of the game.
At that time, everyone would take a look. There were only a few thousand or tens of thousands of people in the live-stream on the front page of the Bunny Tail Live-Stream. How could they watch such a cold platform?
It was also a way to reduce the popularity of live-streams with strictness, severe punishment, and bad conduct. Of course, there was also a sense of social responsibility.
At the moment, most live-streams were very vigilant against lawful behavior. However, they turned a blind eye to many marginalized actions and hype.
For example, a rich second-generation heir would drive a luxury car on the streets to pick up girls. The girls would specially wear low-cut tops for the drive. The seatbelt would be tightened while they were racing on the streets. The girls would shout a few times because of the acceleration of the sports car… Soon, they would attract a lot of attention.
Strictly speaking, this was definitely not illegal, but it would generate a very bad value orientation.
Pei Qian couldn’t care less about what other live-stream platforms would do, but his own live-stream platform would definitely prohibit it.
In other words, Bunny Tail Live-Stream would be much stricter than other live-stream platforms.
If these principles were implemented, Bunny Tail Live-Stream would definitely be drowned in many live-stream platforms.
Pei Qian’s goal was to let the live-stream of the Bunny Tail Live-Stream continue in a half-dead state. He just had to keep paying high bandwidth fees and burning money.
At the moment, the mainstream live-streaming platform had a spending structure: bandwidth cost 30%, live-streaming contract fees 30%, other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.) 40%.
Pei Qian had cut off most of the streamers’ contract signing costs, marketing costs, and copyright costs. He had also prevented the possibility of the platform becoming popular even though he had reduced spending.
That way, he would be able to incur losses as long as he could steadily pay the bandwidth cost.
The bandwidth cost was usually the monthly limit of bandwidth. If more than two million people were online at the same time during the month, the amount of data transmitted per second would be as high as three hundred GB. The monthly expenses would be forty million yuan.
Of course, the number of people online at the same time during the initial stages of Bunny Tail Live-Stream would definitely not be that high. However, even if the bandwidth was smaller, Pei Qian would still burn a lot of money every month no matter what, which would significantly reduce his current burden.
Pei Qian had already done his research on these contents.
Those who understood the live-stream industry would definitely question Pei Qian’s thoughts or at least ask him a question.
However, Old Ma accepted everything without even asking. This meant that Old Ma either knew nothing about the live-stream industry or listened obediently to everything he said. He had no other thoughts.
Old Ma was very reliable no matter how he looked at it!
Pei Qian was very satisfied with Old Ma’s reaction. “Yes, remember these few points that I told you. Go and prepare well. Ask He Desheng and Chen Yufeng to help when you’re preparing the company. You can go to other live-stream platforms and poach a mid-level person-in-charge. In short, I’ll solve the money problem. You can do whatever you want!”
Ma Yang immediately stood up excitedly. “No problem, Brother Qian. Leave it to me!”
…
Ma Yang had just left when someone knocked on his office door.
Pei Qian looked up to see Assistant Xin.
“Boss Pei, Meng Chang is here.”
Pei Qian frowned slightly. “Just nice, let him in. I was just thinking of looking for him.”
After a while, Meng Chang knocked lightly on the door and entered.
However, Meng Chang’s heart skipped a beat and felt a little guilty the moment he saw Boss Pei.
That was because Boss Pei did not look too good. He looked a little unhappy!
When Meng Chang saw Boss Pei, he would always feel an indescribable sense of awe. It was as if his every move could not escape Boss Pei’s eyes. He wanted to be clever but did not dare to.
However, on further thought, this was his first day at work. Even if Boss Pei was angry, he should be angry at someone else. It should have nothing to do with him, right?
However, Pei Qian handed him a report before Meng Chang could say anything. “Take a look for yourself.”
Meng Chang reached out to take it, feeling a little lost. His expression changed when he saw the first page.
“This… this is the analysis of the transmission effect of the publicity plan that I made previously?”
“How is that possible?”
“How can the publicity effect be so good?!”
Meng Chang was completely stunned. He, who was extremely eloquent, remained silent for five minutes without saying a word.
This report was an analysis of the effectiveness of Tengda Corporation’s marketing plan during the Chinese New Year!
Before this, Pei Qian had wanted Meng Chang to officially start work after the Chinese New Year. However, he had to spend a lot of money on Fish-Catching Take-Out, Fish-Catching Internet Cafe, Upwind Logistics, Sloth Apartments, and other physical industries.
Pei Qian thought about it. Since he had already decided to let Meng Chang be in charge of advertising and marketing, why not take the opportunity to let him practice?
Thus, Pei Qian assigned Meng Chang a task. He asked him to come up with a set of publicity posters for the related industries.
Meng Chang began designing immediately after receiving the promotional task.
He would obtain more commission if the effect of the publicity was worse. Wasn’t that simple?
Meng Chang made a set of designs very insincerely. All the publicity posters were in an extremely simple style. A pure-colored background with a logo or a picture of a shop was enough. All other information would be omitted. Ordinary people who did not know about these industries would not be able to tell which industry they were advertising when they saw this advertisement.
Meng Chang stopped paying attention to this matter after completing the task.
That was because in his opinion, the publicity effect of this advertisement would definitely be very bad. There was no key information. What effect could it have?
However, after taking a closer look at the analysis of the transmission effect, Meng Chang realized that he was wrong.
The effect of this publicity plan was unexpectedly good!
Meng Chang knew marketing very well. Therefore, he reflected on his strategy and immediately understood what was going on when he read the report.
“This is bad, I missed a very important detail!”
“Boss Pei only asked me to produce a set of publicity posters for Tengda’s physical industry, but he did not mention the scale of the publicity this time!”
“I thought that we were only going to do some publicity in Jingzhou or other cities. That’s why we decided on this publicity plan.”
“If it’s just small-scale publicity, these extremely simple publicity posters would be very inconspicuous among the many colorful billboards. Those who can recognize it as Tengda’s industry would know it even without looking at the advertisement. On the other hand, those who don’t pay attention to Tengda’s industry would also find it ridiculous after seeing this advertisement.”
“However, I didn’t expect Boss Pei to invest in such a large scale project!”
“It’s not just Jingzhou and Handong Province. Even Beijing, Shanghai, and a few other big cities have been promoting it. Advertisements have even been piled up in some bustling districts, forming a crowd effect!”
“If it was just a simple advertisement, it would soon be buried in all sorts of colorful advertisements. However, if the entire street was filled with such minimalistic advertisements, it would immediately give passers-by a strong visual impact and leave a deep impression. It would also highlight a strong confidence in the brand’s value…”
“However… As far as I know, we don’t have physical industries in some cities, yet he insisted on advertising there?”
“This…”
Meng Chang felt light-headed.
A small detail that he did not grasp properly caused the publicity effect to change drastically.
Meng Chang was originally full of confidence and felt that the effect of this publicity plan would definitely be extremely bad. However, he realized that it was completely different!
He would be given a commission once a month according to the agreement he had signed with Boss Pei previously. The amount of commission would take into account the effects of all the marketing and publicity activities in the near future to decide.
Now that the publicity plan for Tengda’s physical industry was so successful, it would definitely pull down the overall rating. The commission this month would probably be severely affected!
Meng Chang was shocked and did not know what to say for a moment.
He looked up at Boss Pei and then down at the analysis report in his hand.
That’s strange. Why do I feel like Boss Pei is angrier than me?
Logically speaking, Boss Pei would not have to give me any more commission now that the publicity plan had achieved such a good effect and he had earned back his publicity funds. Shouldn’t he be overjoyed and complacent?