Chapter 1444 - Home Corporation Choose To Do Nothing
Chapter 1444: Home Corporation Choose To Do Nothing
Translator: Atlas Studios Editor: Atlas Studios
February 2nd, Saturday…
This was bound to be another 996 weekend for the brilliance of Home Corporation.
“Sigh, I’m too sullen being the marketing director!”
“These problems are not solvable by me at all. What’s more, if you use the marketing department as the public relations department and the public relations department as the ground-cleaning department, who would do that!”
Gao Ming was in his own office. Since there was no one around, he could not help but complain.
His work had not been smooth recently.
When he had first become the marketing director of Home Corporation, he had been very complacent and smooth sailing.
Being able to become the marketing director of a listed company, even if it was in first-tier cities like Beijing and Shanghai, could be considered lucky, right?
Of course, he knew that he was a high-ranking employee, but how many people in the world were not employees?
What’s more, he was a high-ranking employee. He had stocks and a high salary. He was much more comfortable than the bosses of small companies.
However… When did the situation start changing?
Gao Ming recalled that if he wanted to trace the source, it seemed to be when Tengda established the Sloth Apartments brand.
At first, Gao Ming and the higher-ups of Home Corporation did not care at all because this business model was obviously not good.
However, after that, it was the formaldehyde house incident and the real estate intermediary simulator. The public relations crisis caused the share price of Home Corporation to plummet time and time again. There was a lot of criticism online, and all the higher-ups were overwhelmed.
In fact, the upper echelons of Home Corporation were very confused.
Home Corporation had developed step by step from the initial small company. They had used this strategy.
Now that the company had grown stronger, had a high market share, and was listed, the same plan should be more effective. Why did it suddenly fail?
At the end of November, the ‘Real Estate Agent Simulator’ was released. Right on the heels of that, Young Master Tian posted a video. Slow Movement Studio announced that they had cooperated with Sloth Apartments and Shenhua Real Estate to establish a real service department. They built a new rental platform with the game as the carrier. Then, Sloth Apartments began to sell on behalf of rent and began to enter a rapid expansion phase…
On the other hand, Home Corporation was having a bad time.
It was not only the stock price that had suffered a setback, but more importantly, there were two consecutive heavyweights in the new business. The Safe House and the ‘meticulous butler’ business had all been dealt a huge blow. They had invested so much resources, but in the end, only negative effects remained!
Such a heavyweight core business was not something that could be done with casual publicity. It would affect the entire company’s organization structure, personnel nurturing, business direction, and so on to a certain extent. Once the business was abolished, it would easily be painful.
That was because Home Corporation could withstand it. Any other small company would have been dead a long time ago.
As the marketing director, Gao Ming had many meetings and worked overtime. However, they watched helplessly as the real estate intermediary simulator became more and more popular, and the house sources increased. Shenhua Real Estate and Sloth Apartments’ business also expanded rapidly to first-tier cities. However, they were helpless.
Did he try to resist? Of course, he did.
For example, he could activate all the intermediaries in the shops to fight for the house source with the real landlord on the real estate agent simulator. He could register an account to harass the real landlord on it or disguise as the landlord to post the house source information in order to deceive tenants.
In the end… They were all banned.
What was worse was that even the Doubt VR glasses had been banned.
Obviously, Slow Movement Studio had already thought of this possibility. They had recruited many people to set up a reality service department. One of the most important tasks was to supervise the platform. If they found unrealistic information, they had to delete it immediately and warn them.
Of course, verifying false information was a technical job and a physical job. Apart from allowing the uploaders of the information to provide rich and detailed information, users who reported false houses could also obtain good rewards to mobilize everyone’s enthusiasm.
Apart from Home Corporation, other rental brands and even some small intermediaries wanted to screw up the real estate intermediary simulator.
That was because they would be the worst under layers of pressure!
After the real estate intermediary simulators, Shenhua Real Estate, and Sloth Apartments were integrated, a large amount of market share would definitely be snatched up. These market shares were mainly high-end markets, and they were targeted at quality tenants with higher requirements for living conditions.
On the surface, this did not seem like a direct competition for some small rental brands and local intermediaries.
However, the problem was, once Sloth Apartments snatched Home Corporation’s market share, and their profit and market share decreased, what would they do?
He could not defeat Sloth Apartments, so he could only continue sinking and fight those small intermediaries!
Home Corporation was huge. Even if their business was affected to a certain extent, they could persevere just by relying on the shops all over the country, a large number of intermediaries, and the houses in their hands. However, these small intermediaries might not be the case. Once Home Corporation decided to snatch food from them, they would only starve to death!
Thus, many people were trying their best to mess up the real estate agent simulator.
They all felt that how could the real estate agent simulator be done if so many rental applications had not settled the real estate?
There might be so many fake houses on these rental applications, and many of them were deliberately condoned by the platform, but he had to say that it was indeed very difficult to supervise this.
That was because releasing fake information to fish was a low-cost and high-income thing. Naturally, there were many restrictions.
However, when they sent some fake information on the real estate intermediary simulator, they realized that that was not the case at all! This thing was fundamentally different from ordinary rental applications!
It was a VR game that needed money!
In order to take care of players, the real estate intermediary simulator had released a game version that was independent of the computer and operated independently on the VR glasses. The price had been reduced, but there was still a cost no matter how low it was.
If he wanted to send fake messages or harass the landlord above, he had to first register a game account, tie his identity card, and buy the real estate intermediary simulator. This process was very troublesome. Once the account was blocked, not only would the money spent be wasted, but the key was to find another identity card to register. Wouldn’t that still take a lot of effort?
Wouldn’t he be making a huge loss if he spent so much effort just to send a fake message or harass the landlord?
What was even scarier was that the Doubt VR glasses were also from Slow Movement Studio. If they found that the accounts on a certain pair of glasses always posted fake information or were frequently reported by high-quality players, the ultimate punishment would be triggered: the BAN machine!
These VR glasses would permanently prohibit the online function of the real estate intermediary simulator.
Slow Movement Studio was still relatively benevolent in this aspect. They did not directly turn the Doubt VR glasses into bricks. However, this was already an unbearable cost for intermediaries who wanted to cause trouble.
They could either keep the glasses for themselves to play with or sell them at a low price online after the glasses were banned. It was hard to say if anyone would sell them, but it was certain that they would be scolded.
Both intermediary companies and individuals could not withstand this set of blows.
The key was that the losses were much greater than the profits. Was he thinking of ways to mess up the real estate intermediary simulator or was he trying to push the sales volume of Slow Movement Studio’s game and VR glasses?
What’s more, no other company could learn this method.
They would definitely be courting death if they dared to let their own rental applications charge, such as a deposit of tens of yuan before playing.
That was because even if the Real Estate Agent Simulator had separated the platform’s attributes, it was still an outstanding VR game. Its own quality could support this price. What’s more, with Tengda’s reputation as a backer and indeed providing a platform for real information, players, tenants, and landlords would buy it.
Other companies did not have such conditions at all.
Therefore, Home Corporation and the other intermediary companies had worked for a long time. In the end, they had worked in vain. Not only did it not have a huge impact on the Real Estate Agent Simulator, but they had also hoarded a pile of Doubt VR glasses that had been removed by BAN. They could not deal with it and could only force it on the shop employees as benefits.
What was even more ridiculous was that some employees who played the real estate agent simulator because of their work and watched Young Master Tian’s video suddenly realized that intermediary companies ate people up. The dissatisfaction that they had been suppressing exploded instantly and resigned!
Many shops showed signs of intermediaries escaping. At once, they felt like they were nearing the end of their days.
It could be said that the real estate intermediary simulator, combined with Shenhua Real Estate and Sloth Apartments, had achieved the effect of a dimensional reduction attack in all sorts of ways. Every move was unpredictable for traditional intermediary companies and could not be dealt with at the same time!
Last month, the first batch of houses that Shenhua Real Estate and Sloth Apartments had worked with the real estate agent simulator had been released. They had been snatched up and rented out.
Shenhua Real Estate did not care about the rent at all. They were in the brand effect, so the price and quality were very competitive.
As for Sloth Apartments, the ones that had previously limited its size had always been housing. Now that they were allowed to rent long-term, the number of houses had increased. The reputation that had accumulated previously and the expectations of the tenants had instantly changed. Naturally, it became popular.
The real estate intermediary simulator highly recommended these two high-quality houses. It also attracted more and more people to rent houses in this game.
All in all, there was no hope.
Home Corporation struggled for a long time before finally choosing to do nothing.
To Gao Ming, this was a good thing because he could finally not be tortured by endless meetings and overtime.
As for what Home Corporation would do in the future…
Who knows? I’m just a lowly worker.