Chapter 1332 - The Compassionate Butler of Home Corporation
Chapter 1332: The Compassionate Butler of Home Corporation
Unlike Ding Xiyao and Cai Jiadong who were slightly anxious, Meng Chang was now sitting steadily and did not panic at all.
That was because he had already arranged for a backup plan. He had also completed all the videos recorded in the name of ‘Young Master Tian’.
The reason why he did not make a move was not because he still had mercy on Home Corporation—Meng Chang basically did not have that kind of emotion, let alone a big company like Home Corporation.
Meng Chang could not wait for such a large company to die quickly. He would let himself have a huge bite of meat before he died.
He had been waiting for the past two days mainly because he had not gotten the commission yet.
Meng Chang looked at the date. It was the 28th today. He would be able to make a move once he finished matching the commission with Boss Pei on Friday on the 30th.
Over the weekend, he would be able to count money happily at home and watch how Home Corporation was overwhelmed by negative public opinion.
Of course, Meng Chang was not waiting blindly. He was also constantly paying attention to the news and public opinion on the internet, be it the Real Estate Agent Simulator or Home Corporation.
That was because he knew very well that the key to the “Pei family’s publicity method” was to accurately grasp popularity and public opinion. It was a “four taels to solve a thousand pounds” technique. How to detonate these popularity, when to detonate it, and how to do it cleverly without leaving any traces. This was a learning point.
Early or late, if the movements were stiff, the publicity effect would be greatly reduced.
Meng Chang was a perfectionist. He had to work hard to achieve the best in everything he did. Of course, he had to perfect an exquisite move like the “Pei family publicity method”.
“Everything’s normal with the real estate agent simulator.”
“Indeed, there is more content in this game. There might be some things buried but it is impossible for players to dig them all out in two or three days.”
“Let players realize that there’s a problem, but they can’t tell what the problem is. This state is the best. It’s most conducive for ‘Young Master Tian’ to perform.”
“Look at Home Corporation. They shouldn’t be making any big moves recently…”
“Eh? What is this?!”
Meng Chang briefly looked through the new news from Home Corporation on the internet. He originally thought that Home Corporation would continue to stir up those old topics like before.
However, to his surprise, Home Corporation released a new official announcement and promotional video this morning!
Meng Chang immediately realized that there was a problem and quickly clicked on it.
“Compassionate butler business?”
“Home Corporation is launching a new business at this juncture?”
Meng Chang could not help but frown after watching the official announcement and promotional video of Home Corporation. This was beyond his expectations.
This so-called considerate butler business was obviously the publicity focus of Home Corporation in the future. It was also a new business that was launched to further consolidate their market position and suppress other intermediary companies.
In the words of Home Corporation itself, this considerate butler business was to “further strengthen intermediaries and tenants’ mutual trust”, “establish a long-term stable cooperative relationship”, “create thoughtful services for tenants’ needs”, “improve team professionalism”, “implement the responsibility system service”, and so on.
Apart from these official traps, in layman’s terms, Home Corporation hoped to start from the publicity of the intermediary team and open a new breakthrough in their business.
According to the publicity of Home Corporation, “thoughtful butler business” was a transformation of the traditional intermediary model.
First, he had to screen, eliminate, and train the existing intermediary team to improve their business ability and quality.
Secondly, after the intermediary team improved their business ability, they could choose more suitable housing for tenants, analyze the needs comprehensively, and find the best rental options.
Lastly, the intermediary team would provide one-on-one services to customers. The person would be responsible. The intermediary (now the butler) would be in charge before and after the tenants signed the contract. That way, the intermediary would be able to avoid the intermediary thinking of ways to sign the contract and subsequent irresponsibility.
Meng Chang could not help but feel enlightened.
Why was Home Corporation so eager to ride on the popularity of the real estate intermediary simulator? They did not even hesitate to shoot their own promotional video and create hype online.
Obviously, there was a purpose!
If Home Corporation had no relevant business to advance, they would not be in such a hurry even if they wanted to ride on its popularity.
Obviously, Home Corporation’s “thoughtful butler business” had been planned for a long time. The promotional video of “Real Estate Agent Simulator” had caused heated discussion online. It could be said to be exactly what Home Corporation wanted. It completely satisfied their needs.
They could use this wave of popularity to promote their new business!
Meng Chang speculated that Home Corporation had two main reasons for launching such a new business.
The first was to salvage the losses during the ‘Safe House’ period and improve the company’s image and reputation.
The second was to explore new models to further improve the competitiveness of Home Corporation in the intermediary market.
In fact, when the Safe House was first launched, it was also for this purpose.
Home Corporation saw that most of the houses rented in the market were old and small. They had been neglected for a long time. Young people did not like to live in them. Thus, they used the ‘Safe House’ model to rent for a long time. They simply renovated the house and rented it to tenants. Not only did they improve the living conditions of the house, but they also earned profits from it. This was a good business model.
At first, Safe House’s reputation was not bad. However, in order to pursue profits, Home Corporation turned Safe House into a formaldehyde house. That was why its reputation collapsed.
However, no matter what, if the business model of “Safe House” did not deteriorate, it could be considered a commercial innovation and breakthrough in the rental industry. It could succeed.
Now, Safe House’s reputation was already bad. Home Corporation was already preparing to change its name. It definitely could not be used as a focused publicity.
That was why Home Corporation came up with the new promotional point of “Compassionate Butler”.
Since he could not make an issue out of the house, he could only make an issue out of people!
Home Corporation was very smart. The house indeed had formaldehyde. They could only admit that they were unlucky to be exposed. That person would not have formaldehyde, right?
What’s more, the ‘compassionate butler’ business model had solved a huge problem in the current rental market.
The identity of real estate intermediaries was indeed not very glorious due to the existence of many small intermediaries and black intermediaries. If Home Corporation could reverse people’s views and make tenants feel that Home Corporation’s intermediary was not an intermediary but a butler with strong business ability and was serious and responsible, it would definitely be a huge advantage for Home Corporation.
That was why Home Corporation had been showing the hard work and ignorance of intermediaries in the promotional video. It was to build momentum for this new business.
Of course, just because the slogan was loud did not mean that it could be done.
Meng Chang did not understand this familiar feeling of marketing.
Meng Chang knew very well that it was impossible for Home Corporation to fundamentally change the working state of intermediaries. At most, they would make a superficial matter.
He might be changing his uniform, emphasizing polite words, or adjusting the personnel structure.
The best outcome would be to implement a superficial responsibility system.
What was a ‘superficial responsibility’?
In other words, if something really went wrong with the house, you could indeed find an intermediary, and the intermediary would think of a way to help solve it. However, this solution could only float on the surface and could not touch the essence at all.
For example, after signing the rental contract, tenants would find that the window was leaking, and so they would find their own butler.
The butler would definitely apologize to you sincerely and promise to solve the problem, but the best way was to find someone to come to your door to find some materials to simply close the window.
Change windows? Change houses and refund rent?
That was impossible.
That was because the root of this matter was not with intermediaries but with Home Corporation.
As a listed company, Home Corporation pursued profits. Then, intermediaries could use any method to sign contracts with tenants. Since they had already obtained the money, they could forget about making Home Corporation spit it out.
Home Corporation would definitely think of a way to transfer the conflict to tenants and intermediaries. For example, increase the rent and sell the ‘responsibility service’ to tenants, telling tenants that you have a lot of rights. If you are not satisfied with the butler, complain. We will definitely deal with you seriously.
When something really went wrong and the tenants complained, Home Corporation would deduct the money of the intermediary (the butler). However, the intermediary could not completely satisfy the tenants’ requirements, so he could only solve this problem for the tenants themselves or beg them bitterly.
The problem with the apartments had not been resolved fundamentally. For example, most of the areas that had leaks were blocked, but only a small area had leaks. However, tenants saw that the intermediary was in such a miserable state. Considering that it would be difficult to have a better outcome if they continued to make a fuss, they could only compromise and make do.
Home Corporation achieved its goal with this move.
Not only did he show his impartiality in front of tenants and prioritize the customers, but he also maintained the reputation of ‘thoughtful butler service’ and earned profits in the end.
Meng Chang knew these tricks very well. He had even thought of possible development in the future as soon as this business was launched.
However, Meng Chang knew very well that not everyone was as crafty as him.
Home Corporation’s “meticulous butler business” was indeed very confusing, especially compared to other rental companies.
What’s more, Home Corporation had already done enough foreshadowing and publicity previously. Many people’s impression of intermediaries had indeed changed.
If nothing went wrong, once this news was announced, the shares of Home Corporation would skyrocket.
Meng Chang could not sit still.
Two days might not seem long, but the Pei family’s publicity method had the most suitable node. It might not achieve the best effect sooner or later.
If Meng Chang only made a move after a long time after Home Corporation’s event was released, would Home Corporation counterattack and say that this was discrediting the “compassionate butler business”?
Would the originally unilateral massacre become a war of words with both sides covered in mud?
Meng Chang stood up and walked around the room quickly.
“I cannot delay any longer. Things might change if I delay any longer.”