Chapter 1297 - “Smart Person” and “Stupid Person”
Chapter 1297: “Smart Person” and “Stupid Person”
Meng Chang asked again, “In the long term, if this model continues, it will definitely cause damage to the company because of the accumulation of negative reputation, right?”
“Have these companies never considered this problem?”
Tian Mo said, “Of course.”
“However, they will definitely not give up on this business model. They will use another method.”
Meng Chang: “What way?”
Tian Mo did not answer directly. Instead, he asked, “Do you know the method of express delivery companies and take-out platforms? There are four words: divert conflict.”
Meng Chang thought for a moment. “I can roughly guess.”
Tian Mo explained, “Actually, express delivery companies and take-out platforms are also closer to middlemen from the service direction. However, relative to them, the situation is better and more restrained than in the rental industry.”
“Many times, express delivery companies and take-out platforms would reduce their services in order to earn profits. For example, express delivery companies would not send every parcel to their doorstep. Instead, they would throw them all into the express delivery cabinet in the district. Two people would be able to finish the work of three people. That would save one person’s salary.”
“It’s the same for take-out platforms. They distribute more orders to the delivery men and pile up all sorts of orders forcefully. These delivery men have no choice but to rush through the red lights and deliver them in a hurry. They can increase the delivery fee while reducing the commission given to the delivery men for each delivery and squeeze out profits from it.”
“Their actions would naturally cause the service to decrease and cause customers to be dissatisfied.”
“At that time, they would use a method called ‘diverting conflicts’.”
“Ask customers to complain about express delivery men or delivery men. After complaining, they will be severely punished and deducted money.”
“Many delivery men and delivery men would vent their anger on customers because of this. They would think that I worked hard every day. In the end, my wages would be gone because of one report from you. That would aggravate the conflict between customers and deliverymen.”
“Then, he would publicize how hard the express delivery men and delivery men worked every day and how difficult it was. He would ask everyone to understand.”
“I’m calling for customers. Don’t be angry even if the delivery is late. Wait a bit more and try not to complain. That’s because if you complain, the young man might have worked for nothing in a day. You have to understand if the delivery is not delivered to your doorstep. Go to the express delivery cabinet and collect it yourself.”
“Many people would not take this issue seriously once their hearts softened.”
“However, this is actually a trap.”
“The fundamental reason for customers’ complaints is that the service is worse. They spent money and did not buy the corresponding service. The fundamental reason for the service’s deterioration is that the platform is squeezing profits. However, the platform transferred this conflict to customers and low-level employees through severe punishment of delivery men or delivery men. They could leave and stay out of it.”
“While calling for everyone to be more understanding of the express delivery men and delivery men, it completely hid the fact that the root cause of this situation was the exploitation of the platform.”
Meng Chang nodded frequently in agreement.
He might not know these things very well but he had long heard about them.
Meng Chang was a smart person. He understood many principles once he pointed them out. What’s more, this was not a complicated principle. Many people had discussed it before. However, no matter how many times they discussed it, it could not change reality.
He thought for a moment and said, “Therefore, intermediary companies use similar methods.”
“By constantly advertising how hard the intermediaries work, and emphasizing that intermediaries actually run around and provide value to customers, tenants should actually pay for the service.”
“In fact, he completely avoided the fact that he was a middleman who monopolized the property and market. He transferred the conflict to tenants, landlords, and intermediaries so that he could stay out of it.”
“Many news reports say that tenants are strange, messing around in the houses; landlords are strange, rising prices frequently in order to collect more rent; intermediaries are strange, their quality is different, and they are chaotic.”
“However, the strangest thing is the intermediary company. However, the company cleaned itself up and used some extreme examples to direct all their attention to the tenants, landlords, and intermediaries.”
Tian Mo nodded. “This cannot be resolved fundamentally, but it can cleverly resolve the crisis of public opinion.”
“Misled people often have two reactions.”
“The first is to transfer his anger to the group of people who are real estate agents. He thinks that they are not of good quality, scamming and committing all sorts of evil. The other is that they are filled with sympathy for the intermediaries who have worked hard for a living. They think that they are doing this for a living and have no choice but to understand.”
“However, they overlooked the culprit who caused all of this in fact. It was the platforms that called for more understanding from delivery men, delivery men, and intermediaries. They ate from both sides and squeezed them crazily. At the same time, they called for both sides to understand each other. That was because as long as both sides understood each other, no one would mention the platform’s squeeze.”
Meng Hao quickly noted it down and could not help but feel emotional. “Well said!”
“I’m beginning to doubt the authenticity of the fact that you made two orders a month ago.”
“You’re not stupid at all. Instead, you’re very smart! Can ordinary people think of these things? How did you end up distributing flyers with your brain?”
Meng Chang was certain that there was indeed no problem with Boss Pei’s taste. This Tian Mo was completely worthy of being the person-in-charge of the sales department.
Other things aside, his understanding of traditional business models and his grasp of Boss Pei’s spirit were enough for him to be a person-in-charge.
However, this also made him feel a little strange. How could such a talent be discovered by Boss Pei when distributing flyers?
With this brain, what could he not do? Did he have to distribute flyers?
Tian Mo smiled in embarrassment. “Sigh, you might not believe me. I’m finally enlightened under Boss Pei’s guidance.”
“Of course, I did not understand these principles at once.”
“I was originally in a muddle-headed state. I would be the intermediary and listen to whatever others say.”
“Those old employees told me that I should do this, that I should do this, tell me some of their ‘tricks’ in their work, asked me to be full of nonsense and use these ‘tricks’ to get clients.”
“I’ve learned it, but I can’t do it no matter what. I know that I might be able to get the contracts signed if I lie, but I just can’t say it.”
“I’ve always been very ashamed. I feel that this is my own problem. I’m too stupid. I can’t do anything well. It’s such a simple job. Everyone else has already told me what to do, but I can’t even do it.”
“I told myself that this is how work is. That’s the unspoken rules. Perhaps they are the rules of society. I have to adapt. However, no matter how hard I try, I can’t adapt or accept it.”
“I’ve been dealt blow after blow. I’ve been doubting myself and don’t know what to do.”
“However, at that moment, Boss Pei appeared.”
“Boss Pei not only provided me with a job, but also established my confidence through this recognition. More importantly, Boss Pei showed me what correct sales are!”
“The transparent service at Tengda experience point was a huge success. It made me realize that I might not have a problem. The problem is with them and the industry!”
“I was so ashamed and guilty before. When I think about it, I feel so indignant.”
“Thus, I kept thinking about what the problem was.
“I watched the analysis of many professional big shots on the internet. I also repeatedly compared the situation in these industries with Tengda’s situation.”
“I’m not a smart person, and I’m not very eloquent. However, I’m a rather serious person. I keep thinking about problems that I can’t figure out. One day, I’ll figure it out.”
Meng Chang nodded.
Indeed, if he was Tian Mo, he might not be able to think through these problems.
It was not that he was stupid. The key was that he did not have the opportunity and motive to think about it.
First of all, he could not be reduced to being an intermediary and distributing flyers.
Secondly, even if he really became an intermediary, he would quickly recognize and accept this working model. He would integrate into it and even become the champion of intermediaries.
If Tian Mo had not happened to have such a character and met Boss Pei when he was looking for a job, he would not have thought about these problems.
Could it be that this was also within Boss Pei’s plan?
Boss Pei saw the ‘one-track’ trait of Tian Mo and saw that he was not suitable for traditional sales. However, he completely fit Tengda’s requirements for sales. That was why he made an exception to promote him to be the person-in-charge of the sales department and taught him his ultimate martial arts in sales?
Yes, that was possible!
Boss Pei’s understanding of human nature was not something that ordinary people could understand.
Meng Chang felt like he had been completely seen through by Boss Pei. Even a thoughtful actor like him could be seen through by Boss Pei, much less someone as simple as Tian Mo.
What’s more, it looked like a coincidence that Boss Pei chose Tian Mo. However, it was actually inevitable.
There was definitely more than one person like Tian Mo. If Boss Pei did not dig out Tian Mo, he would naturally dig out another person and pass on his ideas.
Meng Chang even had a feeling that he was far inferior to Tian Mo in certain aspects.
This thought was very ridiculous to him. That was because Meng Chang thought that he was the best no matter whether he was a worker, a scam investor, or an entrepreneur.
However, perhaps it was precisely because he could do everything well that he had always been successful. Thus, he would sometimes naturally walk the wrong path.
Perhaps the first business genius to think of turning a service provider into a middleman was someone like Meng Chang?
It was a good thing to be smart.
However, if one was smart and used the wrong place and took the wrong path, then being smart would only cause one to walk further and further astray.
Meng Chang looked at the content recorded in his little notebook with mixed feelings.
He even felt inexplicably ashamed.
“Thank you so much!”
“These content are very inspiring to me. I’ve probably thought about how to do this publicity plan.”
Meng Chang’s plan was in fact to jump repeatedly between ordinary intermediaries companies and the really correct industry standards, causing controversy and attention. In the end, he would be able to complete the Pei Family’s publicity method. At the same time that he obtained commissions, he would also draw a perfect end to the publicity of the “Real Estate Model”.
This kind of repeated jumps had to be based on a deep understanding of both sides.
Otherwise, he could easily jump out of the problem and burn himself in the fire.
Tian Mo’s analysis actually provided Meng Chang with theoretical support. It also made him think of a perfect entry point.
Tian Mo quickly waved his hand. “It’s nothing. We have to help each other in Tengda.”
“Actually, I just had some insights by chance. It’s good to share it with you.”
Meng Chang: “One of us is the advertising and marketing department, and the other is the sales department. We won’t be able to avoid working together in the future. We have to chat more in the future.”
Tian Mo nodded. “Of course, no problem!”
Meng Chang was a little emotional. Normally, a “smart person” like him would not have interacted with ‘stupid people’ like Tian Mo.
However, Meng Chang felt that there were many things worth learning from Tian Mo in Tengda. Some of Boss Pei’s ideas were things that he could not learn while Tian Mo could.