Chapter 1181 - What Would The Core Point Of The Publicity Plan Be?
Chapter 1181: What Would The Core Point Of The Publicity Plan Be?
August 10th, Friday afternoon…
Li Yada, Tang Yishu, and a few core members were watching Meng Chang’s publicity plan in the conference room of the Zhao Lu Games platform.
If there was no problem with everyone going through it, Meng Chang would make use of the last working hours this afternoon to arrange the publicity plan and make use of the weekend.
Everyone was still looking at the plan seriously. Meng Chang asked casually, “I heard that two games companies came to discuss the cooperation yesterday? How’s the situation?”
He had to understand the specific situation of Dawn gaming platform.
Meng Chang felt that even though he had a preliminary grasp of the Pei Family’s publicity method and had a preliminary estimate of the game platform’s change trajectory based on his previous experience, this was a new project after all. His past experience could not be completely copied.
He had to keep track of the latest developments so that he could make minor adjustments to the details of the plan and ensure the best publicity effect.
Of course, the so-called ‘best publicity effect’ here referred to more controversies during the preparation stage and obtaining more commission. At the end stage, it could cause a greater twist and obtain more popularity and fame.
In this aspect, Meng Chang knew very well that his and Boss Pei’s interests were aligned on a higher level.
Li Yada answered, “The situation… is more complicated.”
“There are many bugs in the games of these two companies, so I called them back and asked them to modify them. One of them has not contacted us so far. I think that the cooperation has most likely failed. The other party has guaranteed that all the bugs will be fixed. They even sent the testing team over to fix them, but…”
“But what?” Meng Chang asked.
He was a little curious. That sounded like a good thing.
The second company had guaranteed that they would fix all the bugs and had even sent the testing team over to modify them. This was equivalent to being tied directly to Dawn gaming platform!
What harm could there be?
Li Yada paused and continued. “However, the awkward thing is that they might have underestimated the number of bugs in the game.”
“Yesterday afternoon, their boss, Yan Qi, brought the development and test here to find bugs all afternoon. He found more than 30 of them.”
“This morning, Yan Qi called the entire testing team over and rented a batch of work desks on the same floor.”
“I thought that I would be done with these 30 bugs. I didn’t expect to find 30 more in just one morning. What’s more, they are all new bugs.”
“Thus… they were forced to postpone the original release date.”
“It would take at least half a month to fix these bugs. What’s more, this is without considering that new bugs would continue to appear. It would be very optimistic if we can fix the stable version in a month.”
Changing bugs was different from changing the questions. That was because bugs could be interconnected. If a bug was modified, a new bug might be triggered.
Thus, while there seemed to be more than sixty bugs at the moment, it was possible to fix more in the short term.
Meng Chang also felt light-headed. “Huh? What kind of companies are these? They’re too unreliable. Why didn’t they detect these bugs before?”
Li Yada shrugged. “Don’t ask me, I don’t know either.”
Tang Yishu, on the other hand, lowered her head and pretended to be reading the publicity plan seriously.
Meng Chang was very open-minded. “It’s alright. It’s just two companies. Perhaps it’s just bad luck that we happened to meet two small companies that are not reliable.”
“Once the publicity plan is out, the popularity of the game platform will definitely increase. At that time, there will be more players and game merchants who will talk about cooperation.”
Li Yada remained silent for a moment, and then said, “That’s right…
“However, we have to be mentally prepared in advance. If all the games are delayed because of bugs, our platform might not have any games to release in the beginning. We might only be forced to postpone it.”
Meng Chang immediately shook his head. “That won’t do!”
What a joke. How could the gaming platform be delayed?
If I postpone it, it would mess up my publicity plan. What about my commission?
The “Pei Family Publicity Method” might have unified Meng Chang’s commission and Tengda’s success now but to Meng Chang, commission would always be the first priority. This would not change.
Li Yada said, “If the worst happens, we can only do this. Otherwise, if there is no game on the platform, how can we publish it?”
Meng Chang retorted, “Who said that we can’t post games if there are no games on the platform?”
“The essence of the Pei family’s publicity method is that you can casually court death in the early stages without considering the consequences. The more you court death, the better the publicity effect in the later stages.”
“It might not work in other companies but it is completely feasible in the publicity method of the Pei family.”
Li Yada “…”
It sounded a little magical but she still chose to believe Meng Chang seeing how confident he was.
After all, Meng Chang was the person-in-charge of the publicity department that Boss Pei had personally selected.
As an employee of Tengda, Li Yada would definitely not interfere with the work of other departments and offer insider guidance.
“Alright, then I suggest that you think about delaying all the games on the platform from the beginning and come up with a publicity plan. Make preparations in advance.” Li Yada reminded.
In the worst-case scenario, this could happen. He could not have any wishful thinking.
Meng Chang noted it down in his small notebook. “No problem. I’ll make some minor adjustments to the publicity plan later. It’s not difficult.”
While the two of them were talking, the others had basically finished reading the publicity plan.
“This plan feels… a little ordinary?”
“It’s not just ordinary. It’s a little too mediocre.”
“It would be alright to be mediocre if it were other platforms. However, our platform is not famous. We don’t have users or resources. If the plan is mediocre, it would probably be a waste of money. At most, it would leave a slight impression on our name. It would not be of any help to the players.”
Everyone present was basically industry insiders, so they immediately saw the problem with this plan.
Meng Chang only wrote some very basic publicity methods in his plan, such as buying web-based advertisements, video advertisements, or buying recommendation spots in some application markets.
The plan for the advertisement was also very ordinary. Apart from the name of Dawn Games, there was not even a single memorable slogan.
What’s more, Dawn Games had not been released yet. There was only one official website.
Some advertisements could be found on the official website after clicking on it. Some advertisements could not even be found on the official website. Players had to search for Dawn games platform’ themselves.
One could only imagine how low the conversion rate and drainage effect would be.
Meng Chang smiled. “Everyone thinks that this plan is normal because I didn’t spend any effort on it at all.”
Everyone was stunned.
“Huh? You’re busy with another project?”
Meng Chang shook his head. “Of course not. I’m only busy with our platform this month.”
“I’ve spent all my time researching Teacher Qiao’s videos.”
“I want to better grasp the essence of the Pei family’s publicity method through my research on Boss Pei’s previous publicity method.”
“Everyone is right. This is indeed a very mediocre publicity plan. The publicity effect is very poor.”
“However, as I said from the beginning, this is part of the publicity plan. In this publicity method, the early publicity effect need not be considered at all. The worse it is, the better.”
“The first goal of the initial publicity is to let as many people have an impression of the name ‘Dawn Games’. As for whether they will download the game platform and become users, that is a question that needs to be considered in the next stage of the plan.”
Li Yada could not help but ask, “Then… what should we do next?”
Meng Chang: “Keep it a secret for now. You’ll naturally know when that time comes.”
Everyone instinctively looked at each other, confused.
If Boss Pei had said that, everyone would have believed him without any hesitation.
However, Meng Chang’s words would still be more or less suspicious.
Li Yada looked at Tang Yishu, hinting that she was the person-in-charge. It was time for her to express her stance.
Tang Yishu nodded slightly. “Yes, I… I believe in you.”
Meng Chang bowed. “I can’t thank you enough.”
Since the person-in-charge had spoken, the others did not question him anymore. They dispersed and went back to work.
Meng Chang immediately rushed back to the advertising and marketing department to implement this publicity plan after leaving Dawn Games.
After that, Meng Chang posted a Weibo post.
“A new business partner! Thank you to Dawn Games for trusting me and letting me provide them with marketing publicity plans. I hope that we can be mutually beneficial and win-win cooperation. I also hope that everyone can pay more attention to Dawn Games!”
It was similar to the previous Weibo post.
It was still the same style. On the surface, it looked sincere, but in reality, it felt disgusting. That was the best way to make use of his bad reputation and drag down the reputation of the early stages of the Dawn Games.
Of course, dragging it down now was not only for him to get a high commission this month, but also for him to fly higher in the future.
After a period of time, Meng Chang opened the comments section of his Weibo and checked the netizens’ reactions.
“F*ck, which company are you harming now, you liar?”
“Don’t talk nonsense. Meng Chang seems to have really turned over a new leaf. Wasn’t he also the one who promoted Slow Movement Studio’s VR game?”
“F*ck, we have to attribute this credit to him? Isn’t that Slow Movement Studio’s product doing well?”
“That’s right. I think that this shameless person was just lucky to be forcefully brought away by Slow Movement Studio!”
“No, no, no. Didn’t you see Teacher Qiao’s analysis? Slow Movement Studio’s publicity success was not a coincidence. It was inevitable. As the person-in-charge of the publicity plan, Meng Chang would definitely not be able to claim that all the credit was his, but he must have played a role.”
“That’s right. I’ve always felt that Meng Chang is definitely a smart person. However, his intelligence has not been used on the right path. It’s hard to say if he has really turned over a new leaf now, but I don’t think there’s a need to look at this platform in a different light this time. It’s better to be objective.”