Chapter 1019 - Talk About The Merits Or The Shortcomings First?
Chapter 1019: Talk About The Merits Or The Shortcomings First?
Pei Qian felt much better seeing Jiang Yuan’s confused expression.
If Jiang Yuan’s eyes suddenly lit up and he came to a realization, then something big would happen.
It was hard to say how the cell phone sales would turn out as long as he maintained this confused look. However, the news conference would probably be over.
Pei Qian did not intend to give Jiang Yuan any chance to obtain more ‘successful passwords’ from him. He stood up decisively and said, “Alright, the contents of the news conference have been decided. You can get off work happily!”
Jiang Yuan quickly said, “Er… Boss Pei, I applied for two hours of overtime. Only an hour has passed. It’s too fast. I’ll stay and think about it.”
Pei Qian was a little unhappy. “Working overtime is not important. What’s important is how much work you’ve done.”
“It’s not time yet, but the work is done. What’s the point of staying here? It’s May 1st today. Hurry up and go back to rest!”
“The overtime pay is still the same as before. Not a single cent less.”
Jiang Yuan declined again. “No, Boss Pei. I have to think it through again. I promise I’ll leave immediately after two hours!”
Pei Qian decided not to chase him out seeing how determined he was. After all, they had agreed on two hours.
At that thought, Pei Qian compromised. “Alright, be more self-aware. Go home immediately after two hours.”
Just as he was about to leave, Jiang Yuan suddenly asked, “Boss Pei, please wait a moment. I have one last question!”
“The advantages and disadvantages of cell phones… Talk about the merits or the shortcomings first?”
Pei Qian was stunned.
Good lord, I’m about to leave, and you’re still trying to trick me?
He subconsciously wanted to say “the merits first” but suddenly realized that something was wrong.
The previous E1 cell phone had been about the merits. In the end, something big happened!
Pei Qian recalled carefully. At that time, E1’s news conference had first mentioned the price segment. Then, Chang You had used a speed recital to explain the cell phone’s merits. Finally, he had mentioned the cell phone’s shortcomings.
In the end, it was so exciting that the audience completely ignored the cell phone’s flaws.
Therefore, he could not make the same mistake again!
Pei Qian immediately said, “The shortcomings are at the front! What’s more, don’t announce the price segment immediately. Put it last just like other news conferences!”
Jiang Yuan’s mouth opened slightly. Obviously, this was not the answer he was looking for.
If Boss Pei said that the “merits first”, he could analyze E1’s news conference and get some inspiration.
However, Boss Pei had said ‘the shortcomings first’. That meant that he had overthrown all of the previous experience at the news conference!
Pei Qian smiled slightly. Trying to trick me? You’re too inexperienced!
Pei Qian was in a good mood looking at Jiang Yuan’s confused expression. He left, feeling pleased with himself.
Jiang Yuan frowned as he watched Boss Pei leave. He began to think hard about what Boss Pei had said.
He could not figure it out!
No matter how he thought about it, it did not make sense.
He thought hard for a while but still had no clue. He could only start changing the powerpoint.
After creating a copy of the original PowerPoint, Jiang Yuan began to edit the content of the PowerPoint according to Boss Pei’s instructions. He removed those that should be removed, merged those that should be merged, and left enough pages for expansion.
After spending ten minutes making some simple adjustments, Jiang Yuan roughly changed the framework of the PowerPoint. Almost half of the original tens of pages of PowerPoint were cut off.
The previous large article introduced the evolution of OTTO OS in the past year. It talked about the application of AEEIS artificial intelligence technology in cell phones and AEEIS smart bickering machine. It also talked about the flaws of cell phones and the immaturity of the new technologies.
After reading the entire PowerPoint, the advantages of the cell phone were all concentrated on one page. The disadvantages were that there were at least ten pages.
Jiang Yuan was depressed.
Actually, the powerpoint of E1’s cell phones at the news conference was similar. However, there was a huge difference between these two cell phones.
That was because the E1 cell phone was a traditional cell phone. Its strengths were solid. For example, it had a strong configuration, a long battery life, and a very good service.
Consumers would be able to sense them directly as long as these merits were listed.
After that, he introduced the shortcomings of E1 cell phones. As the advantages were too outstanding, the shortcomings seemed harmless. Therefore, the audience could accept it.
However, G1 cell phones were completely different.
It was a cell phone that used many new technologies. It was not very practical, but was very exploratory.
Unlike E1 cell phones, G1 cell phones’ advantages were not easy to detect, but their shortcomings were real.
For example, the comprehensive screen technology was just a little bigger for most people. They looked much better, but their perception would not be particularly strong.
The problem with comprehensive screen technology was that pop-up cameras took up more space in the cell phone. The cell phone’s size would become bigger, the heat dissipation, water and dust resistance would become worse and the quality of communication would also decrease.
All of these would affect customers’ experience.
Thus, if the G1 cell phone did that again, customers would not think that these shortcomings were harmless. Instead, they would think that these shortcomings were enough to overthrow all the previous advantages.
What’s more, the previous news conference had already placed the price segment at the beginning. If the same scene were to happen again this year, not only would it not have the same effect as last year, but it might even backfire and cause consumer disgust.
That was because last year’s news conference was equivalent to doing a performance. The performance could not be done twice in a row. That would be too outdated and turn into lousy work.
Thus, no matter how Jiang Yuan thought about it, he felt that there was something wrong with the contents of the news conference.
“What exactly is the problem?”
“Boss Pei looks so confident. He’s obviously expecting some results. However, why can’t I understand Boss Pei’s thoughts…”
“Calm down. We cannot rush now. We have to slowly analyze Boss Pei’s intentions.”
“…”
“Boss Pei said that we should talk about the cell phone’s shortcomings first.”
“What’s more, don’t put the price segment at the front. Just like other cell phones, put it at the back.”
“Could Boss Pei mean to be as mediocre as other cell phone news conferences? That’s impossible. Boss Pei just told me that this cell phone is filled with creativity. The news conference should be filled with creativity!”
“Could it be that… the key lies in putting the shortcomings in front?”
“Repeatedly talk about the shortcomings of the various new technologies, and even take up most of the pages of the news conference. He only broad brush the merits at the end, and then offered a price…”
“I understand now!
Jiang Yuan went through the PowerPoint’s adjusted sequence twice. Suddenly, his eyes lit up as he understood what Boss Pei meant!
“Talk about the shortcomings of these new technologies first, in detail and repeatedly. What would the result be? It would make the audience think that the research and development of this cell phone is very difficult. These new technologies are not very practical, and the cost is very high. Most likely, it would only have technology, no products, or only a concept machine that cannot be mass-produced.”
“However, in fact, these technologies can already be mass-produced. The other cell phone manufacturers are also trying to use them. Nonetheless, they are not as bold as us. They only tried to use a small portion of the technology, but we directly piled it all up.”
“Therefore, I shouldn’t call this news conference a cell phone conference. Instead, I should call it a ‘New Technology Conference’!
“That way, the audience would not think that I’m here to sell cell phones, and they would not have any expectations. They would only think that these are very cutting-edge and immature technologies in the cell phone industry. Most of them would not have prototypes.”
“However, in the end, the price segment would appear on the screen, making them realize that so many difficult technologies could already be mass-produced and sold!”
“Thus, this surprise would completely dilute the impression that the cell phone’s various shortcomings left on people. As it is an exploratory concept cell phone, customers would be much more tolerant of it.”
“At the same time, because of this sense of surprise, customers would not think that this price is particularly expensive.”
“In other words, the effect would be completely different if the same product is introduced in different ways and angles!”
“This should be the effect that Boss Pei wants!”
Jiang Yuan suddenly had an epiphany. Everything from before matched!
He looked at his watch. It had been exactly two hours since Boss Pei arrived. The amount of time was just right.
“Perfect!”
“I’ll get someone to change the powerpoint after the holidays. Make the best use of my time to prepare for the news conference. We must not disappoint Boss Pei!”