Chapter 995
Chapter 995 Concerns in the F & B industry
Translator 549690339
“To Chen Mo, the update to the matrix shopping center by oasis was just a little trick, but it still caused a huge stir around the world. ”
It even caused many food and beverage industry giants to worry and even attack.
“Obviously, the matrix shopping center was a product that “”defined the players ‘lifestyle in the virtual world””. It represented that humans were one step closer to the “”brain in a vat.”” ”
“In the most radical science fiction novels, there might be such a fantasy One day in the future, the world’s resources would be exhausted, and most humans would only keep their brains in the nutrition cabin. They would only need to consume a very small amount of nutrition liquid every day to survive. In a huge virtual world, people were doing all kinds of work and continued to contribute to society. They had no idea that they were in an extremely fake world. They thought that the food they ate, the handsome men and beautiful women they had dates with at night, the houses they lived in, and the cars they drove were all real. ”
“Perhaps the food and the car were just a bunch of codes and models, and the other half that you would spend the rest of your life with was an artificial intelligence that the system had created according to your preferences. ”
“Even when some people woke up by chance and discovered the real world, they would feel that it was a terrible nightmare and would return to the virtual world at all costs. ”
“Perhaps one day, communism could really be realized. After all, the virtual world could be said to be “”extremely rich in materials.”” Even if the social classes still existed, it could ensure that the people at the bottom had no worries about food and clothing, and even obtain the vast majority of the enjoyment. The civilians could also obtain the quality of life of the middle and upper class. ”
“The “”brain in a vat”” was a conjecture that seemed both hopeful and frightening. People hoped for a beautiful future, but they also hoped that it was an absolutely real future. ”
“And in the parallel world, people had never been as worried about the “”brain in a vat”” as they were today. This was because such a future seemed to be turning into reality right before everyone’s eyes. ”
“Of course, from the current situation, most people thought that the emergence of this technology was good, because the matrix game cabin would not affect the human body in the real world. ”
“However, it had a destructive impact on many industries in the real world. ”
“Although the wardrobes from before were products that relied on the virtual world, at least they had a physical body in the real world. It was an online store that produced real clothes. Even if the players bought clothes in-game, they still had to buy them in real life. ”
“However, the food industry was different. ”
“Some international fast food, beverage, and high-end food and beverage brands were seriously worried about the food and beverage system in the matrix game cabin, thinking that it would seriously impact the related industries in the real world. ”
“Some people even made conjectures about the future In the future, everyone would order some “”nutritious meals”” online. The taste of these nutritious meals was definitely not good, but of course, they were not bad either. Their advantages were that they were balanced in nutrition and easy to eat. This kind of fast food that had been condensed to a certain extent would be like a nutritionally balanced compressed biscuit or instant noodles, becoming the staple food of future humans. ”
“Humans ‘pursuit of delicious food and their pursuit of nutrition would be completely separated. In reality, people relied on these nutritious meals to survive, and their requirements for taste were basically infinitely close to zero. In the virtual world, people enjoyed the temptation of delicious food to their heart’s content. They didn’t have to worry about getting fat or having unbalanced nutrition because it was just a bunch of code. ”
“It was obvious that this conjecture wasn’t complete nonsense, because it had already begun to show signs of it. ”
“Although there was no relevant evidence to support it, many players who had bought the matrix game cabin said that their requirements for food in real life were gradually decreasing. This was because if only the taste was considered, the food in the matrix game cabin was even better than the food in real life. The price-performance ratio was completely crushed. ”
“In reality, if one wanted to eat a specific dish, they would have to drive there, line up, and then spend a lot of money to buy it. Money was not the main problem. The main problem was the time and energy consumed in the process. ”
“Therefore, many fast food, beverage, and high-end catering brands had clearly expressed their dissatisfaction with the matrix gaming cabin. On the internet at home and abroad, there were also endless articles defaming brain in a vat and the matrix shopping center. ”
“Some media outlets even claimed that the matrix game cabin was like alcohol and poison. In fact, it was destroying everyone’s lives with a wrong pleasure that violated physiology. It made them feel more and more happy and eventually lose interest in this world. ”
“There were a lot of similar drafts, and some international fast food and beverage brands were considering suing Thunderbolt entertainment, demanding that it immediately stop its “”infringement of matrix gaming cabin””. ”
“For example, the factory that produced Coca-Cola was one of them. ”
“Obviously, the matrix game cabin didn’t just touch their cheese, it even took away the milk barrels that made the cheese. What if everyone stopped eating fast food and drinking Coca-Cola in the future? what if they ate nutritious meals all day and went to the virtual world to experience the happiness of the Coca-Cola? ”
It would be a devastating blow to these large food and beverage enterprises.
“Of course, only some of the big brands with patents had complaints. Any chef could cook some of the world’s famous cuisines, so Chen Mo could just use them. ”
“The internal attitudes of these big brands were not unified. Some insisted that the matrix shopping center take off their food/drinks so that consumers could only enjoy them in reality; Some requested that the prices of their food and drinks in the matrix shopping center be raised to the same price as in reality, and they would be paid a high share. ”
“For example, the fat otaku Coke’s manufacturer had the latter attitude. They demanded that the price of the fat otaku Coke in the matrix shopping center be increased to three Yuan per bottle, and that they would have to pay 2.5 yuan for each bottle sold as a brand fee. ”
“Obviously, these manufacturers were very smart. Even if everyone entered the era of “”brain in a jar”” in the future, these manufacturers would really be lying down and making money. They wouldn’t even need to produce. ”
“However, Thunderbolt entertainment didn’t care about this kind of pressure. ”
“Chen Mo had the support of the game Committee. In China, the matrix gaming hub was bound to a large community of interest. Chen Mo didn’t even need to worry about these things, as there would naturally be people who would find ways to take advantage of the loopholes to maintain this large market. ”
“Now, it was like Chen Mo and a large group of people were trying to Rob the traditional food and beverage industry giants of their money. These food and beverage industry giants were naturally not happy, but this kind of money-snatching behavior would not stop. After all, most of these food and beverage Giants were foreign companies. ”