Chapter 748
Chapter 748 Selling games to non-gamers
Translator 549690339
“The “”wardrobes”” in real life quickly became popular, because many players found that the quality of the clothes was very high after trying to buy them, and the version was also very nice! ”
“After all, this brand was designed by a first-class domestic designer, and the materials used were all the best. The quality was basically similar to that of the more well-known foreign clothing brands. ”
“However, in terms of price, the “”wardrobes”” were very affordable. The players who could afford the game cabin had a higher standard of consumption and quality of life. They were surprised to find that the “”wardrobes”” were not only of good quality, but also had an advantage in price! ”
“In fact, the reason for the low price was very simple. It was because “”warm wardrobes”” didn’t need to spend any money to promote at all. ”
Chen Mo had been emphasizing that they shouldn’t spend money on advertisements. They didn’t need any form of advertisement.
“For example, some internationally famous clothing brands might spend millions on online advertising every month, not to mention various TV advertisements, physical store expenses, and other expenses. ”
“The money would eventually be transferred to the consumers, so the clothes of these famous clothing brands were actually at a premium. ”
“But “”warm wardrobes”” didn’t have these expenses. They didn’t need a physical store, didn’t need to hire a shopping guide, and didn’t need to spend any advertising fees. The cost dropped all of a sudden. ”
“However, not using traditional advertising did not mean that the brand was unknown. ”
“After the players discovered that the clothes in the ‘wardrobes’ were so cheap and of good quality, the news quickly spread. After all, clothing, food, housing, and transportation were basic needs of humans, and the players were no exception. ”
“Soon, many of the clothes in the “”warm closet”” were out of stock, some even completely out of stock! ”
Li Jingwan and Li jingsi’s cousins were also shocked. Wasn’t this too fast?
“When Chen Mo asked them to stock up, they were worried that they wouldn’t be able to sell all the stock and would have a cash flow problem. But now, they realized that they were being too conservative! ”
What kind of advertisement could have such an effect?
“Even if they spent a lot of money to advertise on TV or the internet, it would take a long time for the players to understand, recognize, and accept this brand new clothing. ”
“However,””warm closet”” took a completely different path. ”
“Thanks to Thunderbolt gaming’s huge player base and Chen Mo’s reputation among his fans,’warm closet’ was linked to the popular games seaside mansion and warm closet as soon as the name appeared, so it spread very quickly. ”
“At the same time, due to the quality of the clothes and the outstanding design, it quickly established a good reputation among the buyers. ”
“Once the concept of ‘warm wardrobes are cheap and of good quality’ formed in many people’s minds, the brand of clothes would be considered to have hit the market. ”
“What’s more, warm wardrobes had a huge natural advantage over other clothing brands-they could try on clothes online! ”
“Players could try on the clothes they liked in seaside mansion, and if they didn’t like it, they could change to something else. If they liked it, they could buy it online. ”
“Moreover, the system would automatically help you choose the model you wanted to buy online. You didn’t have to go to physical stores, and you didn’t have to worry about what size you wanted to wear like traditional online shopping. ”
“Moreover, because of the high accuracy of this kind of try-on, the buyers basically wouldn’t encounter a situation where the clothes were too different from the seller’s show. The clothes they bought were basically in line with their psychological expectations. ”
“This way, there would be fewer bad reviews for the clothes. ”
“Therefore, after the players discovered the “”wardrobes,”” this brand exploded with popularity. Many players had no shortage of clothes, but they couldn’t wait to go into the game cabin and try out this brand new online shopping experience! ”
……
“However, many players had their doubts. Was the wardrobes related to the game? ”
“Even if it was fine, the game had just been released, and the clothes in real life had also been made. There must be some inside information. ”
Chen Zhao had never admitted that they were related.
“Many people were asking the relevant staff on forums and Weibo what the relationship between Thunderbolt gaming and the “”wardrobes”” was. Was this a game-in-game linkage? ”
“In fact, regardless of whether the two were related, most people would still buy it. The reason why they were asking was just to confirm. ”
“Soon, Chen Mo announced that ‘warm wardrobes’ was a clothing brand under Thunderbolt entertainment, and all the clothes were self-designed, so players could buy them without worry. ”
“Moreover, all the clothes in the “”warm wardrobes”” in the real world were made with the best materials and the workmanship was first-class. If there were any quality problems, the officials would deal with them properly. There was absolutely no situation of cheating the consumers. ”
“In addition, the officials also announced that they would be linked with the “”warm wardrobes””. All players who used pink diamonds to buy the corresponding clothing in the game would receive a discount of the same value when they bought the clothing in real life! ”
“In other words, if the player spent 260 pink diamonds to buy a small dress in the game, which was equivalent to 26 Yuan, then in reality, the price of the small dress could be directly reduced by 26 Yuan. ”
“Of course, clothes bought with gold coins could not be discounted. Salent had already made a huge loss. ”
The players were all shocked when they heard the news.
Wasn’t salent overdoing it?
Wouldn’t this be a huge loss?
“Obviously, the “”warm clothes”” in “”seaside mansion”” and the “”warm closet”” in reality were linked, which was a link between virtual and reality, which had never happened before. ”
“In the past, the interactions between the game and reality were often stopped at a concept, and it was nothing more than selling a theme T-shirt. However, this joint venture was a high degree of integration of virtual and reality. ”
Players could try on real-life clothes in the game.
You can buy the clothes you like in the game in real life.
“Moreover, the ‘equivalent discount’ had become an unprecedented weapon of mass destruction, pushing the shopping desire of all players to a peak! ”
“In the past games, all the purchases were made with virtual data. Even if a rich person spent 100000 Yuan to buy a saber, he could only show off in the game and not bring it to reality. ”
“But now, when players bought virtual clothes in seaside mansion, they could get a discount for the same type of clothes in real life, which was equivalent to not spending money! ”
“For example, the price of a small dress was 299, which was 99 pink diamonds in the game, which was 9.9 Yuan. If he bought a dress in the game, he would lose 9.90 yuan in real life. Wasn’t it equivalent to buying a dress in real life and getting a virtual dress for free? ”
“In that case, the virtual dress didn’t cost anything! ”
The most brilliant part of this move was that it tied the shopping desires of all three types of players together.
“It was also a piece of clothing in-game. After buying it, he could give it to Nuannuan to wear, or he could wear it himself, and he could even reduce the price of the clothes in real life! ”
Many players felt that they had earned a lot!
“What’s more, the quality of the clothes in “”warm closet”” was very high, and it was convenient to try them on. Even without these discounts, many people would still buy them. ”
“Moreover, with Chen Mo and Thunderbolt Entertainment’s reputation as a guarantee, they weren’t afraid of getting scammed for buying the ‘wardrobes’. After all, the monk could run, but the temple couldn’t run. If they were dissatisfied, they could just look for Chen Mo! ”
Even a lot of rich girls who didn’t play games knew about the ‘warm closet’ and were all asking how to try on clothes in the game cabin.
“But after asking around, he found out that seaside mansion was a free game, but he had to spend 2888 Yuan on Thunderbolt gaming platform … ”
“Many girls expressed,””but we don’t play games!”” ”
“Chen Mo replied very considerately,””””It’s fine. You just need to register a Thunderbolt Game Pass. After buying the game and giving it to someone else as a gift, you can also create a spending record.”” ”
Many players were convinced. Selling games to non-gamers? No one else could do this!