Chapter 625
Chapter 625 VR internet cafe cooperation strategy
Translator 549690339
“Chen Mo was well aware of this. In a sense, Slayers was a similar type of game. Its levels, story, and combat system weren’t the best, but the ‘coolness’ part was the best. ”
This kind of game that was particularly outstanding in one aspect was the most suitable for hype.
“With a large number of advertisements, killing prototype had almost wiped out most of the video websites and live streaming platforms, and it was spreading to a wider and wider group of players. ”
“Chen Mo set the price of Slayers at 998, which was half the price of Dark Souls ‘VR version. On one hand, the game had a limited capacity and the investment wasn’t that high, so it was cheaper. On the other hand, it was also to make small profits but quick sales, and to expand the consumer group as much as possible. ”
“In fact, in Chen Mo’s previous life, he had tried to make the game free to expand the player base, but it didn’t work well. The reason was that it was better to get a discount than to get it free. ”
This was because Slayers was a fast-food game.
“For the core players of Dark Souls, the main fun was in the multiple rounds of challenges and the more difficult levels in the later stages. The game content was very rich. However, the main fun of Slayers was in the early and mid stages of the game, and players were not particularly interested in multiple rounds and high-difficulty challenges. ”
“Imagine, if the game was free, and the players had already entered the sage period after the free period, how many people would choose to buy the ticket? ”
“After all, he had already experienced the best part of the game, so what was the point of buying more? ”
“Therefore, Chen Mo’s strategy was very clear. He would give a discount, but not free. ”
“In terms of pricing, 998 was already a relatively cheap price for a VR game. It would be meaningless to lower it to 400 or 500 yuan, because the game’s future profitability would be zero, and it would be difficult to add additional fees. ”
This price was the best price to expand the player base as much as possible while ensuring profits.
“Other than that, Chen Mo also arranged for people to contact the big VR internet cafes in China, especially chain ones, to discuss cooperation with them on sadomasso. ”
“The specific content was very simple, which was to release a VR internet cafe exclusive version of kill the original form, and at the same time, fight for some publicity for it in the internet cafe. ”
The so-called exclusive version of the game meant that all the internet cafes would purchase the game from Chen Mo and install it in their VR gaming pods for the players to experience.
“The price was based on the number of VR gaming pods. The more VR gaming pods were activated, the more expensive the price would be. The price of 1998 Yuan for a VR gaming pod in an internet cafe to permanently activate the game was equivalent to officially allowing the account to be used. Of course, the price would also double. ”
“For example, if a certain internet cafe had thirty VR gaming pods to activate sadomasochism, the internet cafe would have to Pay Chen Mo 59940 RMB to activate the game. ”
“Players spent 50 to 200 yuan per hour in the VR internet cafe, and the price varied depending on the VR gaming pod’s configuration. ”
“The optimization of “”sadomasochism”” was better, so it could run well in some low-configuration VR gaming pods, so it was calculated at the lowest price of 50 yuan per hour. ”
“The original price of VR internet cafes was 50 yuan per hour, but if players wanted to play sadomasochism, they would have to pay extra, and the price would be raised to 80 yuan per hour, or even 100 yuan per hour. ”
The specific amount of money was set by the VR internet cafe and could be adjusted freely.
“For players, 100 yuan per hour was an acceptable number compared to VR gaming pods that cost hundreds of thousands and games that cost more than 1000 Yuan. Some games with smaller capacity only took seven to eight hours to complete a round, and it was a good deal after some calculation. ”
“As for the games that lost interest after playing for an hour or two, it was more worth it to play at a VR internet cafe. ”
“For VR internet cafes, even though the price of the internet cafe version was twice that of the normal version, they could break even very quickly. The price of 1998 Yuan for each gaming pod meant that as long as the players played the game for 40 hours, they would be able to earn back their money. ”
“For such a fun game, it wouldn’t be too much for all the players on this gaming pod to play it for 40 hours, right? ”
“Moreover, this would tie the profits of the internet cafe to Chen Mo’s business. In order to make more money, the internet cafe would definitely try to promote the game. ”
“For example, they could put up promotional posters on the outer walls of internet cafes, place the game icon of Slayers in an eye-catching position on the desktop of the VR gaming pods, or launch a special bundle top-up campaign where one could experience Slayers for as many hours as they wanted for free by topping up xxx amount at once. ”
“This was a three win situation. The players could spend less to experience the game, the internet cafe could make money, and so could Chen Mo. ”
“Of course, he could play it this way because “”slaughter the original”” was an extremely refreshing fast food game. ”
“In Chen Mo’s previous life, the internet cafés played a huge part in the popularity of Slayers. ”
Although they were all pirated.
“One had to admit that internet cafes and these fast food games were a perfect match. Many players would go to internet cafes to play other games when they were tired. They would choose to open “”slaughter the original form””. There was no need for any exquisite operation, no need to level up, and no need to do missions. They could enjoy the game from the beginning to the end! ”
“As such, in Chen Mo’s previous life, Slayers was the most popular single player game in internet cafés, and many people would come into contact with it in internet cafés. ”
“In the parallel world, as the developer of the game, Chen Mo had to make good use of this. There was no way he would let the game die for free. ”
“After Chen Mo sent out his intentions to collaborate with the various internet cafes, they all expressed their willingness to work with him. Some bought more, some bought less, but no matter how much it was, they were all willing to use the game to enrich their internet cafe’s game library. ”
These internet cafe bosses were all very smart. They could sense that this game was very suitable for a VR internet cafe.
“If it was dark Souls, the effect would not have been so good … ”
“After these VR internet cafes received the proposal for sadomasochism, they immediately hung up signs and even banners, advertising in striking font You can directly experience Chen Mo’s new game “”killing the original””! ”
“Chen Mo also made some cool posters and merchandise of Alex, giving them to internet cafes that had ordered a lot of games as a way to promote it. ”
“On top of that, Thunderbolt gaming platform had added a new ‘kill prototype cooperative VR internet cafe list’. Players could search for the nearest cooperative VR internet cafe to experience the game! ”